Blue Tokai Coffee Roasters, a popular coffee chain in India, just got a big boost. They’ve secured $25 million (₹220 crore) in funding from some of their current investors, like A91 Partners and Verlinvest. This shows that investors are really confident in Blue Tokai’s plan and where they’re headed.
So, what will Blue Tokai do with all this new cash? They’re planning to grow their coffee shop business all over India. Plus, they’re going to make their bakery and coffee roasting places in Bengaluru and Gurugram bigger and better. And, they’re thinking globally, with plans to open shops in Dubai and Japan soon.
Blue Tokai isn’t just becoming a well-known coffee brand. They’re also showing other Indian companies how to grow from a small online business to a big international player.
The people in charge at Blue Tokai are now thinking even bigger than before. They used to want to make ₹1,000 crore in sales and ₹100 crore in profit by 2027. But now, they’re aiming much higher: over 800 stores and ₹2,000 crore in sales in the next four years. If they can pull this off, Blue Tokai could become one of the most valuable D2C (direct-to-consumer) companies out there. People are already wondering if they might offer shares to the public soon.
So far, Blue Tokai has raised over $105 million. This includes a $30 million round of funding last year. Right now, A91 Partners owns the biggest chunk of the company (22.77%), followed by Verlinvest. The fact that these big investors are backing Blue Tokai says a lot about the D2C market in India. Investors think it has a lot of potential for growth.
Blue Tokai has been growing quickly. In the last four years, their sales have increased five times. They went from ₹41 crore in sales in 2021 to ₹216 crore in 2024. This makes them one of the top D2C companies right now. They’ve got a good mix of coffee shops and a strong online presence, which is a smart way for consumer brands in India to do business.
More and more, people in India want fancy experiences and good quality food and drinks. Blue Tokai has taken advantage of this by becoming a go-to place for specialty coffee. They’ve found a special spot in the D2C market, where lots of new and old companies are trying to win over younger customers. By focusing on quality, opening more stores, and going international, Blue Tokai is showing how a small D2C business in India can become a big player.
The D2C scene in India is always changing, with companies buying each other, getting new funding, and launching new things. Blue Tokai’s story is special because they’re growing steadily, offering a high-end product, and expanding quickly. If you’re an investor wondering where to put your money or just a customer curious about what’s happening in the D2C world in India, Blue Tokai is definitely a company to watch. Their story is becoming a key example of how to build a successful D2C brand.
