boAt, a leader in consumer tech, announced it has made over 75 million units in India as of June 30, 2025. This makes them one of the most vertically integrated direct-to-consumer (D2C) electronics and gadget companies in India, strengthening its lead in the growing D2C market.
In the first quarter of fiscal year 2026, 75.83% of boAt’s production was in India, up from 39.65% in fiscal year 2023. Califonix, boAt’s joint project with Dixon Technologies, made 37.46% of total units in the first quarter of fiscal year 2026, producing 3.19 million units. In fiscal year 2025, Califonix reached 44.8% capacity. This project is now a strong manufacturing source in the Indian D2C market.
boAt is also working on making more PCBs, batteries, plastics, straps, and other parts locally. This could save the company 15–20% on import duties and make its supply chain stronger. This also means faster product cycles, better quality control, and quicker D2C growth, allowing boAt to compete with global tech brands.
With help from Production-Linked Incentive (PLI) schemes and India’s “China + 1” plan, boAt is growing its production capacity in India to depend less on imports. The company has also created over 6,000 contract jobs across its project and supplier network, which is helping the Indian tech economy.
boAt plans to improve its facilities with automation, create Centres of Excellence for engineering, and build new infrastructure for products like smart wearables, audio systems, gaming gear. These actions will assist boAt improve its design, performance, and manufacturing to meet global standards.
boAt’s move to local manufacturing shows that the company is more than just a marketing-focused audio brand. It’s now a tech and engineering-driven company. Its integrated model allows for quicker time-to-market, growth, and product changes, which are important advantages as the D2C market grows in wearables, audio, and smart devices.
As India builds its electronics manufacturing industry, boAt’s model can be an idea for growth, manufacturing, and a strong business. With supply chain investments and production, boAt is well-positioned in the D2C market and should see higher revenue, profits, and global competition in the future.
