Bonjour Retail, known as The Sock Specialist, has big plans. The company wants to hit ₹500 crore in yearly sales within two years by growing in smaller cities, improving its online shopping experience, and expanding overseas.
Started in 1988 as a small sock maker in Delhi, Bonjour Retail has grown into a well-known fashion and lifestyle brand. They sell socks, innerwear, loungewear, and thermals to a wide range of customers.
Raj Kumar Jain, Managing Director, said that Bonjour Retail combines Indian craftsmanship with global standards through quality, design, and materials.
Bonjour Retail uses a mix of online and offline sales. They run 20 stores in North India, sell products through other stores and military canteens, and have an online presence on platforms like Amazon and Flipkart. Currently, 90% of sales come from physical stores, but Jain expects online sales to increase as younger consumers shop online.
Bonjour Retail plans to expand into Tier II cities, especially in the west and south, by opening stores, partnering with malls, and improving its online platform. Jain believes there’s a big chance for lifestyle brands like theirs in these cities.
Bonjour is also planning to expand globally, starting with the UAE, then Spain, Portugal, and Italy, as these markets are a good fit for Bonjour’s products.
Bonjour Retail sets itself apart by focusing on quality, comfort, and innovation. With decades of experience, the company is expanding its product line to include innerwear, loungewear, and thermals. They’re also working on eco-friendly and performance wear collections.
Bonjour aims to offer good value for money while balancing price and quality. Jain says that customers want design and durability, and Bonjour has a reputation for delivering value.
Bonjour Retail’s growth plans show how direct-to-consumer businesses in India are changing. By using heritage, innovation, and tech, Indian brands are reaching customers at home and around the world.
