Bonkers Corner, an Indian streetwear brand, is going global, starting with e-commerce in the UAE. This shows how fast the brand is growing in India’s direct-to-consumer scene and also points to how other new Indian fashion and lifestyle brands are aiming for the world market.
Shubham Gupta started Bonkers Corner, which has a big fan base because of its creator-focused approach. They sell comfy, attention-grabbing clothes that match what Gen Z and millennials like. With 15 stores in India and mainly online sales, they’re using their direct-to-consumer setup to get into the UAE’s online fashion market, which is expected to be worth $6.5 billion by 2027.
This move fits with more Indian brands wanting to grow internationally without losing control of their brand. Gupta said that going to the UAE is more than just business; it’s a good cultural fit. He thinks the UAE is lively, diverse, and online savvy, which is perfect for Bonkers Corner’s fashion-first, community-based style.
Bonkers Corner’s growth is cool because they’re doing it without big investors. They’ve grown by being different, building a community, and running things efficiently, which is similar to other direct-to-consumer businesses. These startups are choosing to self-fund and stay flexible as shoppers’ habits change quickly.
Entering the UAE is a key change in Bonkers Corner’s sales plan. They’re starting with e-commerce to keep costs down and stay responsive. While they have stores in India, their UAE plan will focus on special product releases, online campaigns with influencers, and connecting with the digital community, all designed for the local culture and climate.
Bonkers Corner’s global push is part of a bigger story in the Indian direct-to-consumer world. As one of the fastest-growing brands coming out of India, Bonkers Corner is trying to be more than just a brand but a cultural thing. By focusing on being real, they’re joining other brands that are changing streetwear with worldwide goals.
Looking ahead, they want to test more markets through e-commerce and pop-up shops, staying flexible and connected to their fans. Gupta said that whether it’s India or Dubai, they’re focused on listening to their customers and that every product release and plan comes from that.
In a direct-to-consumer world that’s getting crowded, Bonkers Corner is building its story one fan at a time, showing other startups how to go from being famous locally to mattering globally.
