In a significant development for D2C news India and the broader D2C ecosystem India, roll-up ecommerce firm Brnd.me (formerly Mensa Brands) has completed its Singapore-to-India merger and is now preparing for a public listing within the next 12–18 months. For those tracking D2C daily news, D2C startup news, and Indian D2C updates, this marks a defining moment in the evolution of India’s digital-first brand consolidation model.
The restructuring, cleared by the National Company Law Tribunal (NCLT) on February 20 after approval from the High Court of the Republic of Singapore, involved merging the Singapore entity into the Indian holding company and consolidating seven domestic group entities under a single Indian structure. With this move, Brnd.me will now operate under one unified Indian holding company, enabling greater strategic alignment, operational agility, and governance clarity across its portfolio — a critical step as it eyes D2C IPO news in the coming 12–18 months.
Brnd.me joins a growing list of high-profile startups reverse flipping their domiciles back to India for domestic listing, reflecting improving regulatory clarity and deeper local capital markets. Companies such as Razorpay, PhonePe, Groww, and Zepto have undertaken similar moves, reinforcing confidence in the D2C business India landscape and strengthening India’s position in global Direct-to-consumer India conversations.
Founded in 2021 as Mensa Brands, Brnd.me operates as a roll-up platform aggregating and scaling digital-first consumer brands across health, wellness, and lifestyle categories — a strategy that has shaped D2C acquisitions 2025 discussions and investor debates globally. While roll-up models inspired by global players like Thrasio faced challenges around aggressive acquisition strategies and leverage, Brnd.me has focused on disciplined brand selection and operational integration to drive sustainable D2C revenue growth.
According to the company, it reported revenues of about ₹1,500 crore in FY25 and has turned operating cash-flow positive in FY26, underlining improving financial fundamentals ahead of a potential public listing. In a D2C industry news environment where profitability is becoming central to D2C startup valuation and D2C investor insights, this milestone positions Brnd.me among the Top funded D2C brands preparing for the public markets.
Its portfolio includes beauty and personal care brand Majestic Pure, personal care brand Botanic Hearth, peanut butter brand MyFitness, and party products brand PartyPropz — each generating annual revenues in the range of ₹200–400 crore. These brands operate across D2C beauty and skincare India, D2C personal care brands, and D2C food and beverage brands categories, strengthening Brnd.me’s footprint across high-growth segments in the D2C ecosystem India.
International markets remain a key growth driver, with operations spanning more than 16 countries including the United States, Canada, and the Middle East, alongside recent expansion into Europe. The company is also evaluating Southeast Asia, reflecting ambitious D2C expansion plans aligned with global Direct-to-consumer India success stories.
Founder Ananth Narayanan, former CEO of Myntra, noted that the cross-border merger sets the company up with a stronger foundation for its next phase of growth and its journey toward becoming a public company. As D2C market trends 2025 increasingly spotlight governance clarity, profitability, and scale, Brnd.me’s consolidation signals a maturing phase for India’s roll-up-led D2C business India narrative.
For those asking what’s happening in India’s D2C space today, Brnd.me’s merger and IPO preparation stand out as one of the most strategic Indian D2C updates — reinforcing that Direct-to-consumer startup IPO tracker conversations are heating up as D2C brands scaling in 2025 aim for sustainable, public-market-ready growth.
