BRND.ME (you might know them as Mensa Brands before) just said they’re moving into Europe in an organized way. It’s a big step for them as they want to be a bigger player in the international market. They’re starting in the UK, Germany, France, and Spain, and plan to add Italy, the Netherlands, and Poland next year. They’re hoping Europe will become a big driver of growth.
Two of their brands that sell internationally—Botanic Hearth and Majestic Pure—are leading the charge in Europe. They’re selling haircare and aromatherapy items. People are really into these products, there’s a big market for them, and more and more folks are shopping online for beauty and wellness stuff. This is BRND.ME’s first real go at Europe. Before, they tried things out in West Asia, the US, and Canada.
Right now, the haircare and aromatherapy stuff they sell internationally brings in about $6 million a month, and it’s growing by about 10 percent each month. Europe is key to keeping this going. Over the last year and a half, they tested the waters in Europe by selling online, using marketplaces, and selling directly to customers. This fits with how brands are doing things now. It’s better to start small, get feedback fast and find ways to get noticed without spending tons of money at first.
Things look good so far. In just a few weeks, Botanic Hearth’s rosemary hair oil was one of the top five hair oils in Germany. They’re also doing well in the UK, France, and Spain. That’s why BRND.ME thinks Europe has potential in the long term. They hired a General Manager in Germany to take care of things over there. They’re also thinking about investing in warehouses and hiring more people to make things run smoothly and keep customers happy.
The Founder and CEO of BRND.ME, Ananth Narayanan, said that Europe is the next place to go for them. He thinks they can go from $6 million to $10 million in Europe by the end of 2026. They’ll do it by growing carefully, making sure the numbers work, and getting their name out there online. Their goal is to get their international haircare and aromatherapy business, and Europe is going to be a massive part of that.
BRND.ME is investing more in getting noticed on TikTok, using influencers, and selling directly to consumers to get repeat customers and learn about what they want. This helps them make more money and build a loyal fanbase. Also, the relationship between the EU and India is getting better, making things like sourcing, shipping, and doing business across borders easier.
As BRND.ME gets bigger around the world, moving into Europe proves that Indian brands are aiming to compete globally. With their plan to start online, their good early results, and their sales targets, BRND.ME’s move into Europe is a big deal in the world of D2C startups and global business growth.
