In the latest D2C news India and D2C daily news, BRND.ME (formerly Mensa Brands) is taking a significant step towards becoming a publicly listed company, marking a major milestone in the evolution of the D2C ecosystem India. The company has passed a resolution to convert into a public entity, reinforcing its position among the most ambitious D2C brands India preparing for scale and long-term capital market participation.
This development stands out in D2C startup news and D2C IPO news, as BRND.ME aligns itself with a growing trend of Indian startups restructuring for public listings. Following its domicile shift from Singapore to India—approved by the High Court of Singapore and the NCLT Chandigarh Bench—the company has officially moved closer to its IPO ambitions. As part of this transition, it will be renamed Mensa Brand Technologies Limited, reflecting its evolution from a private D2C business India entity to a public market-ready organization.
Adding to this momentum in Indian D2C updates and D2C funding news, BRND.ME is also set to raise ₹300 crore through non-convertible debentures (NCDs), issuing 3,000 instruments with a face value of ₹10 lakh each. Backed by investors like JM Financial, this move highlights continued confidence in VC-backed D2C brands and signals strong D2C investor insights around scalable roll-up models. This will mark its first capital raise in a year, following a ₹48 crore debt round from Stride Ventures.
Founded in 2021, BRND.ME operates a unique D2C business model India, acquiring and scaling digital-first brands across fashion, home, beauty, and food categories. Its portfolio includes brands like MyFitness, positioning it strongly across D2C food and beverage brands, D2C fashion and lifestyle, and D2C wellness startups. This diversified portfolio approach aligns with D2C market trends 2025, where platform-led scaling and brand aggregation are becoming key drivers of growth.
From a growth standpoint, BRND.ME has demonstrated strong D2C revenue growth, reporting approximately ₹1,500 crore in FY25 revenue. The company is now targeting an FY26 exit run rate of ₹1,700–1,800 crore, while achieving adjusted EBITDA profitability and positive operating cash flow. These numbers place it among the fastest-growing D2C brands and reinforce its standing in conversations around D2C startup valuation and top funded D2C brands.
Geographically, the company operates in over 16 international markets, including India, the US, Canada, the Middle East, and Europe, while actively exploring Southeast Asia for further D2C expansion plans. This global footprint reflects the increasing ambition of Indian direct-to-consumer India startups to build international D2C brands, leveraging strong supply chain innovation and omnichannel D2C strategy.
The move also aligns with broader D2C industry news trends, where several startups like PhonePe, Zepto, Meesho, Razorpay, Groww, and Flipkart have shifted their domicile to India ahead of public listings. This signals a maturing D2C ecosystem India, where companies are preparing for liquidity events and long-term institutional participation, contributing to D2C exits India and direct-to-consumer startup IPO tracker narratives.
Overall, BRND.ME’s transition into a public company, coupled with its ₹300 crore debt raise plans, reflects what’s happening in India’s D2C space today—where scale, profitability, and structured growth are becoming key priorities. As one of the latest D2C startups scaling in 2025, BRND.ME continues to build a strong case as a global D2C platform, shaping the future of D2C brand building stories and contributing to the daily digest of D2C news in India.
