India’s direct-to-consumer (D2C) market is growing fast, and Broadway is becoming a key player. While many Indian D2C brands want to grow beyond just online sales, Broadway offers a way to connect with physical retail. They already have stores in Delhi and Hyderabad and plan to have 25 stores in the next four years.
Broadway is a retail spot for many D2C brands. Unlike regular stores, Broadway picks brands with potential and good design in areas like fashion, beauty, lifestyle, health, and tech. Their focus is on helping people discover brands through stories and community, which is what D2C customers in India want.
Sankalp Kathuria, Co-Founder and CEO, said that Broadway has grown quickly in its first year. They started with about 120 brands and now have almost 350 D2C brands. This shows that founders want to join and people want interesting offline shopping. This growth shows that Broadway is important in the D2C world.
Their early success shows that retail in India is changing. The stores in Delhi and Hyderabad are doing well, which proves that people want experiences, not just to buy things. Shoppers want to see, touch, and try out brands, especially in areas like beauty, fashion, and health. Broadway’s stores let them do this, with events and brand stories.
For D2C businesses in India, Broadway helps online brands grow offline without spending a lot of money on their own stores. Many D2C brands with funding use Broadway to test the market, get feedback, and increase their brand’s reach. This is helpful as online and offline retail strategies combine.
Broadway’s plans to grow fit with D2C market trends in 2025. They want to open stores in cities where retail experiences can help brands get noticed and make money. Each new store should help the platform grow, bringing in more creative D2C brands and startups that want to expand offline.
Broadway hasn’t shared exact funding numbers, but their growth plans put them in the conversation about D2C expansion, startup values, and funding. As India’s D2C market gets bigger, platforms like Broadway are important for helping brands grow, build trust, and achieve lasting success.
In the busy D2C scene in India, Broadway is different because it focuses on how people find products. By mixing community, creativity, and shopping, they are building a retail model that fits where Indian consumer brands are going.
