India’s D2C ecosystem continues to see established brands widen their playbooks, and Campus Activewear is the latest to do so. The homegrown sports and lifestyle brand has officially expanded beyond footwear with the launch of its first athleisure apparel category, marking a strategic step in building a more diversified direct-to-consumer India portfolio.
The move signals Campus Activewear’s intent to deepen its presence across everyday activewear use cases, as demand for athleisure continues to rise among young consumers. With fitness, casualwear, travel, and social dressing increasingly overlapping, athleisure has emerged as one of the fastest-growing segments within the D2C fashion and lifestyle space in India. Campus’ entry into apparel reflects this broader shift in D2C market trends 2025, where brands are moving closer to full lifestyle positioning.
The newly launched athleisure range includes polo T-shirts, round-neck T-shirts, jackets, jogger pants, and caps for both men and women. Priced between ₹599 and ₹1,899, the collection is positioned to appeal to a wide consumer base across metros, tier-one, and tier-two cities. By keeping pricing accessible, Campus is aligning with its core youth-first strategy while expanding its addressable market within D2C brands India.
From a product standpoint, the apparel line focuses on comfort, mobility, and all-day wear. Campus has highlighted features such as anti-odour and anti-microbial treatments designed for extended usage, along with two-way stretch fabrics that support movement and flexibility. These features cater to consumers who increasingly seek clothing that can transition seamlessly between work, workouts, travel, and leisure—an important trend shaping D2C consumer behavior India.
According to Nikhil Aggarwal, Whole Time Director and CEO of Campus Activewear, the launch is a natural evolution of the brand. He noted that the entry into athleisure apparel expands Campus’ portfolio while remaining anchored to its core philosophy of movement and self-expression. For the company, apparel unlocks incremental revenue opportunities by tapping into the same usage occasions where consumers already engage with Campus footwear.
The expansion also strengthens Campus’ omnichannel D2C strategy. The athleisure collection is available across Campus exclusive brand outlets, the company’s direct-to-consumer website, and leading ecommerce platforms such as Amazon and Myntra. This multi-channel rollout ensures broad accessibility and mirrors how successful D2C business India models balance physical retail with digital distribution to drive discovery, trial, and repeat purchases.
Industry observers note that the Indian athleisure segment has evolved rapidly over the past few years. Once limited to performance-driven sportswear, the category has now expanded into lifestyle-led clothing optimised for daily comfort and versatility. Hybrid work culture, increased fitness awareness, and changing fashion norms have all contributed to sustained demand, making athleisure one of the most resilient categories within the D2C industry news landscape.
For Campus Activewear, apparel also enables stronger cross-selling and merchandising opportunities. With consumers already engaging with the brand for footwear, athleisure apparel allows Campus to increase wallet share while reinforcing brand recall across multiple touchpoints. This portfolio expansion reflects a broader pattern among D2C brands scaling in 2025—leveraging existing customer trust to enter adjacent categories rather than pursuing unrelated diversification.
As competition intensifies across India’s D2C ecosystem, Campus’ move highlights how established brands are evolving from single-category players into holistic lifestyle platforms. By entering athleisure apparel with a clear pricing strategy, product differentiation, and omnichannel execution, Campus Activewear is positioning itself for long-term growth while staying aligned with the preferences of India’s young, mobile, and style-conscious consumers.
