Candere by Kalyan Jewellers is really betting on India’s D2C scene. They just launched three new stores in Maharashtra – Kandivali, Nashik, and Kolhapur. This shows they’re serious about their plan to mix online shopping with real-world stores in places with lots of potential.
These new stores are a smart move to grow Candere’s D2C reach, hitting both big cities and smaller, growing areas. Maharashtra is a big market for D2C brands, and Candere’s focus on different cities there means they want to get closer to customers and build a name for themselves outside the big metros.
Candere sees itself as a modern jewelry brand, and they’ve found a spot in the D2C world by selling affordable, trendy jewelry for young people, working folks, and those who love shopping online. With prices starting at ₹10,000, they’re targeting shoppers who want stylish jewelry for everyday wear, not just for special events.
The new Candere stores are designed to feel like an extension of their online store, with a mix of digital browsing and personal help from staff. Customers can check out the latest styles, customize pieces, and enjoy a smooth transition from online to offline shopping – something becoming more common in D2C retail. The stores aren’t just for buying; they’re meant to build trust and get people engaged, especially since seeing jewelry in person is still important.
To celebrate the launches, Candere has some deals going on for a limited time, like up to ₹35,000 off per carat and ₹850 off per gram on making charges. These promotions are meant to get people in the door and spread the word.
Since Candere is backed by Kalyan Jewellers, they have a good foundation, strong sourcing, and a trusted name – which helps them stand out in the competitive D2C market. While many D2C startups focus only on online sales, Candere’s mix of online and offline shows how established brands are changing the D2C game by using physical stores to grow.
This move also shows that D2C shoppers in India want choices – they might find brands online but prefer to buy in person, especially for things like jewelry. Candere’s Maharashtra expansion fits this trend, letting them reach customers where they are while keeping the ease and honesty of online shopping.
As the Indian D2C world shifts towards both online and offline growth. Candere’s latest move puts them in a good spot in the D2C story. By focusing on new designs, affordability, and in-store experiences, Candere seems ready to grow in the coming years and become a leader among D2C jewelry brands.
