Candere, Kalyan Jewellers’ quickly lifestyle jewelry brand, has grown its omnichannel with two new stores in Mumbai—one in Andheri, another in Mulund.
These stores, Candere’s 97th and 98th in India, move the brand closer to its 100-store goal, strengthening its place in the jewelry market. As news outlets report on digital brands moving into physical retail, Candere’s growth shows how new jewelry businesses are growing beyond ecommerce.
The Andheri store aims at workers and young families, and the Mulund store focuses on central suburb shoppers—both areas like lifestyle jewelry. By opening stores where people can easily walk in, Candere wants to turn online awareness into local visits and customer loyalty. This local approach fits with D2C trends in India, where ease, and trust affect jewelry buying.
Both stores improve Candere’s omnichannel plans, mixing online browsing with in-store experiences. Shoppers often look at products online before visiting a store to check the quality and feel. This lets Candere keep its online speed while using Kalyan Jewellers’ retail support and name.
Candere sells light, flexible jewelry for daily wear, work, and gifts, starting at about ₹10,000. This attracts Gen Z, workers, and stylish shoppers who want affordable items instead of heavy bridal sets. This makes Candere stand out in the fashion, lifestyle, and premium brand areas.
To get things going at the new Mumbai stores, Candere has deals like 25% off making charges for gold, diamond, and platinum jewelry, 25% off on diamond stone value, and 20% off on solitaire stones. Such offers are normal in jewelry retail to get new shoppers, build buzz, and grow customer interest.
This growth increases Candere’s presence in the Mumbai area, where it now has nine stores. Region-based stores allow for better service, faster delivery, and better brand visibility—a plan used by fast-growing brands to increase store reach.
Kalyan Jewellers helps Candere with operations, supply chain, and retail knowledge, so the jewelry brand can grow fast while staying independent. As news points out jewelry brands raising funds, Candere’s growth shows a change in India’s jewelry market—where light, modern brands are growing with older bridal brands.
With younger shoppers wanting clear prices, daily items, and omnichannel shopping, Candere’s retail model places it well in India’s changing landscape. With almost 100 stores, the brand should help shape India’s modern jewelry retail scene.
