Cantabil Retail India Ltd. finished the year strong, becoming a steady presence in India’s fashion scene. The apparel and lifestyle brand now has 650 exclusive stores in over 300 towns. This shows they’re concentrating on growing geographically and building their brand in big cities and smaller markets. This milestone makes Cantabil one of the fastest-growing fashion brands with both direct-to-consumer (D2C) and omnichannel approaches in India’s changing retail environment.
In the past year, Cantabil sped up its store opening plan, focusing on up-and-coming cities where there’s more demand for organized apparel retail. This fits with current D2C market trends in India, where brands are mixing physical stores with online strategies to reach more consumers. By making their stores accessible, using standard formats, and improving the in-store experience, Cantabil has become more visible in markets that are now driving growth in India’s D2C business.
Deepak Bansal, Whole Time Director at Cantabil Retail India Ltd., said that moving into 300+ towns shows that consumer behavior is changing and that people outside big cities have higher aspirations. He added that the brand’s focus on quality, affordability, and modern style has resonated with shoppers in smaller cities, making Cantabil a scalable D2C fashion and lifestyle brand with a solid offline base.
Festive demand was a big factor in driving year-end results. The Christmas and New Year period brought more people into stores and increased conversion rates across the network, supporting Cantabil’s D2C revenue growth through its omnichannel retail model. Demand was widespread, with winter wear being a standout, mostly in North and Central India. Party wear and special occasion outfits also did well, and women’s western wear continued to be among the brand’s fastest-growing segments, reflecting changing preferences and more female consumers participating in organized apparel retail.
Premium jackets and blazers became popular with younger shoppers looking for versatile fashion options, which reinforces Cantabil’s focus on adapting its product lines to match D2C consumer behavior in India. The company’s stores, located in malls, high streets, and standalone locations, have allowed it to adapt to regional shopping habits while keeping a consistent brand experience.
As Cantabil looks toward 2026, its growth strategy will continue to focus on careful expansion and efficient operations. The company plans to keep adding stores at a steady rate while boosting sales at existing locations through faster inventory turnover, localized selections, and focusing on what consumers want. With organized apparel retail gaining traction in non-metro areas, Cantabil sees a lasting chance to grow its presence beyond traditional fashion hubs.
By combining physical expansion with current omnichannel D2C strategies, Cantabil Retail India Ltd. is strengthening its position in the Indian D2C environment, setting itself up for long-term growth in a competitive apparel and lifestyle market.
