The direct-to-consumer (D2C) market in India keeps expanding. A recent development is the alliance between Ceuticoz and Dabur NewU. Ceuticoz, a skincare brand guided by dermatologists, is joining forces with Dabur’s NewU retail chain. The purpose is to make advanced, science-supported skincare more available to Indian buyers.
This deal shows a growing D2C brand working with a well-known beauty retailer. It shows the Indian D2C industry is developing into a strong omnichannel presence. Starting in September 2025, select Dabur NewU stores will carry Ceuticoz’s popular skincare products. The plan is to expand to over 100 stores nationwide within six months, beginning with 25 main locations. This shows Ceuticoz’s plan to grow by mixing physical stores with online reach. The goal is to improve buyer trust and make products easier to get.
For Ceuticoz, this alliance is a key point in its growth. The company has quickly become a trusted name in India’s high-end skincare D2C market. It combines dermatology with a focus on what buyers want. Ceuticoz has its own R&D team that creates medical-grade skincare products. Dermatologists and buyers trust these products. The partnership with Dabur NewU allows Ceuticoz to grow its omnichannel strategy. It connects direct-to-consumer models with regular retail.
Manish Asthana, COO of Dabur Retail, said that NewU values partnerships built on ethics and new ideas. He said they are happy to have Ceuticoz join the Dabur NewU family. Asthana added that Ceuticoz’s products and dermatology-led ideas add a lot of value to Indian skincare buyers. He said the alliance fits with their goal to offer high-quality, science-backed beauty options.
From a business point of view, this alliance helps India’s D2C market. It shows how D2C brands are shifting from online models to retail formats. It also shows a change in D2C buyer behavior in India. Buyers are paying more attention to trust and product knowledge when they make buying choices. Ceuticoz’s products will be displayed in NewU’s retail spaces. This allows buyers to test, learn, and engage with skincare, guided by dermatology insights.
Founder Sukhbir Singh Chimni spoke about the personal importance of the move. He said that partnering with Dabur NewU is more than just a business deal. When he started Ceuticoz, he wanted to connect science with everyday skincare. Seeing their products in NewU stores is a step toward making good skincare easier for everyone to get.
The D2C beauty and skincare area in India is growing fast, with more investor interest and buyer demand. Ceuticoz’s NewU partnership places it among the fastest-growing D2C brands in 2025. This move helps its retail presence and shows India’s growing potential as a main spot for D2C brands and skincare startups.
The D2C market in India is moving toward more teamwork and models that put buyers first. Ceuticoz’s recent success shows how direct-to-consumer startups are changing growth and trust in India’s skincare market.
