CHINI KUM just launched its zero-sugar, low-calorie drinks in India, backed by about ₹1 crore in early funding. This launch is aninteresting development in India’s direct-to-consumer scene. It shows that people want healthier options.
CHINI KUM is starting with a digital approach. You can find their drinks on their website and Swiggy Instamart in some big cities. They have lemon and mango flavors, both fizzy and non-fizzy, so you can enjoy them without feeling guilty.
These drinks use natural sweeteners like stevia and monk fruit. They also have prebiotics for gut health and only around 7 calories per 100 ml. That makes CHINI KUM a good fit for the growing market of direct-to-consumer food and drink brands, where people want tasty, healthy, and honest products. The drinks start at ₹30 for a 160 ml pack, making them affordable.
The funding came from angel investors and the founders. These investors, including Shobhit Gupta from One8 Commune Restaurants and Varun Sachdeva from boAt, believe in the potential of wellness-focused, digital-first businesses in India.
According to founder Priyank Jain, CHINI KUM is designed to meet the changing tastes of Indian consumers. People are more aware of what’s in their drinks and the problems with too much sugar, so the brand wants to offer a trustworthy zero-sugar option. Right now, the Indian drink market is full of sugary drinks, which means there’s room for a different kind of direct-to-consumer startup.
The money raised will help CHINI KUM create new products, expand flavors, teach consumers about their drinks, and grow their distribution in cities. They plan to use both quick commerce and their own website to get the word out and build lasting customer relationships.
The team behind CHINI KUM has experience in consumer brands, e-commerce, hospitality, and retail. The startup plans to grow in big cities before expanding further. They want to be known as a reliable, modern brand by being consistent, honest, and focused on health benefits that match what people want.
This launch is part of the trend of direct-to-consumer startups changing the way things are done in the food and beverage industry. By using digital sales, cleaner ingredients, and a good understanding of consumers, CHINI KUM is entering the Indian beverage market at a good time since people are looking for healthier, purpose-built brands.
You can currently buy CHINI KUM drinks on Swiggy Instamart in major cities and on their website. The company is getting ready for its next stage of growth in India’s fast-changing direct-to-consumer market.
