Conscious Chemist, a rapidly growing skincare brand, has secured Rs 15 crore (about $1.8 million) in bridge funding led by Atomic Capital. First Port Capital and IPV International also participated, showing confidence in the company’s science-backed method and its place in the quickly changing Indian direct-to-consumer beauty market.
This funding is crucial for Conscious Chemist as they aim to disrupt the beauty and skincare category. They plan to use the funds to strengthen their leadership, expand their inventory and marketing, and invest in research for product improvements. The brand is also planning to expand into scalp and hair care, a new area in the wellness market that is expected to grow.
Founded in 2021 by Robin Gupta and Prakher Mathur, Conscious Chemist stands out by using clinical-grade ingredients and dermatological insights. With over 30 products, including acne treatments, sunscreens, and serums, the brand uses ingredients like salicylic acid, ceramides, peptides, and retinol. This product method aligns with current consumer trends, where people value ingredient knowledge when making purchases.
Despite not getting funding on Shark Tank India Season III, Conscious Chemist has continued to grow. Before this, they raised Rs 1 crore in debt from Recur Club in February 2024. Over the past year, they have tripled revenue, become profitable, and achieved 75% gross margins, making them a top performer in the direct-to-consumer market for FY25.
A key advantage for Conscious Chemist has been its approach and quick adoption across platforms like Blinkit, Instamart, and Zepto, which has tripled sales. With over 2.5 million customers and a high retention rate, the brand shows how supply chain improvements, repeat purchases, and a strong brand can drive growth.
With rising investor confidence and solid financial performance, Conscious Chemist aims to reach an annual recurring revenue of Rs 500 crore in the next 24–36 months while staying profitable. This could make them a strong candidate for a future IPO and private equity deals.
As the Indian direct-to-consumer market shifts towards brands based on science, authenticity, and trust, Conscious Chemist is positioning itself as a business that combines clinical precision with retail speed. Its funding, expansion plans, and digital engagement indicate a brand set to become a key player in the Indian direct-to-consumer market
