D2c Insider Pulse | Voice of the D2C Community in India

Country Delight Enters Plant-Based Category with Oats Beverage

Country Delight is stepping into the plant-based world with the launch of its new Oats Beverage, priced at ₹40 for a 400ml pack. This product is exclusively available through the Country Delight app and represents the brand’s first significant venture beyond its traditional dairy lineup.

The company aims to meet the growing demand for plant-based, allergen-free, and nutritious drinks, particularly among urban consumers who are embracing healthier eating habits. “With this launch, we want to provide a tasty, healthy plant-based option that doesn’t skimp on quality,” shared Chakradhar Gade, Co-founder & CEO.

Country Delight has cultivated a dedicated direct-to-consumer (D2C) base, thanks to its tech-savvy supply chain that delivers daily essentials like milk, ghee, fruits, vegetables, and eggs straight to over 2 million homes. This new oats-based beverage aligns perfectly with the brand’s commitment to offering clean-label, preservative-free products delivered fresh to customers’ doorsteps.

The timing of this move into the plant-based beverage market is spot on, as health-conscious consumers are increasingly seeking convenient and nutrient-rich dairy alternatives. It also paves the way for new product opportunities as the brand continues to diversify its offerings while capitalizing on its robust D2C distribution network.

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