Cumin Co, a brand specializing in premium kitchenware, has secured $1.5 million (INR 13.16 crore) in its initial funding round. Fireside Ventures led the investment, with Huddle Ventures also participating. This funding will assist the company in growing its business in India, improving its supply chain, and increasing its sustainable cookware production.
Launched in February 2025 by Niharika Joshi and Udit Lekhi, Cumin Co is among the latest D2C companies in India that are changing everyday products through better design, safety, and sustainability. Based in Gurugram, the company makes enamel cast iron cookware that is durable and free of harmful chemicals that are often found in regular non-stick and metal cookware. The products, priced from INR 1,999 to INR 7,000, are aimed at households with an annual income above INR 30–35 lakh, positioning the brand as a premium choice.
The funding will go towards increasing enamel-based coating production in India and strengthening the supply chain for quicker distribution. In addition to expanding operations, Cumin Co plans to improve sustainable practices, such as using plastic-free packaging and responsibly sourced materials, which are in line with what consumers want.
Cumin Co has already achieved success, reporting INR 1 crore in monthly recurring revenue (MRR) and growing at 20% each month, with many repeat customers. Currently, the brand sells through its website and Amazon, focusing on having direct relationships with consumers. As part of its growth plans, the company plans to start selling its products on quick commerce platforms like Blinkit, Zepto, and Instamart in some categories, making its premium cookware available through faster delivery.
This funding occurs as the D2C market in India sees more activity in areas like food, wellness, and home products. Companies like Indus Valley and Palette Brand’s Ember have also received investment, raising Rs 23.1 crore and Rs 17 crore respectively in pre-Series A rounds. This shows that investors are interested in D2C brands and that cookware is becoming a key area for D2C startups.
With more consumers in India quickly adopting toxin-free and sustainable options, Cumin Co’s expansion mirrors the trends in the D2C market. The support from Fireside Ventures also places the startup among the top D2C brands aiming for long-term success, making it a potential candidate for IPOs and acquisitions as the market develops.
By focusing on safe materials, good design, and a broad sales strategy, Cumin Co is creating a compelling brand in the Indian kitchenware market. As investors look for unique, consumer-focused businesses, Cumin Co is becoming one of the fast-growing brands to watch in FY25 and beyond.
