India’s D2C ecosystem continues to witness strong momentum in early-stage funding, and Bengaluru-based wellness startup Cura Care is emerging as a notable name in the urban healthcare space. The D2C dental wellness brand is reportedly in advanced discussions to raise nearly ₹27 crore (around $3 million), marking an important milestone in its journey to make professional dental care more accessible, convenient, and consumer-friendly.
Sources familiar with the development indicate that the upcoming round will see participation from existing investor Zeropearl as a follow-on investor, along with interest from new investors. The round is not being led by any existing investor, according to people close to the matter. If completed, this fundraise would further strengthen Cura Care’s position among the latest D2C startup news stories in India, highlighting growing investor interest in service-led, tech-enabled wellness brands.
Founded in January 2025 by IIT Delhi alumni Abhinav Kumar and Chinmay Mittal, along with oral surgeon Dr. Paminder Singh, Cura Care is building a differentiated direct-to-consumer healthcare brand within India’s rapidly expanding $60 billion wellness industry. The startup focuses on a traditionally underserved category—preventive and routine dental care—by bringing clinical-grade services directly to consumers’ homes.
Cura Care’s model revolves around delivering premium at-home dental services such as scaling, polishing, teeth cleaning, and whitening. These services are provided by DCI-certified dentists using customised portable dental equipment, ensuring high clinical standards while eliminating the friction of clinic visits. Hygiene, safety, and patient comfort remain central to the brand’s value proposition, making it particularly relevant for busy urban consumers who often delay dental care due to time constraints.
The proposed ₹27 crore fundraise is expected to be used to strengthen product–market fit, enhance customer experience, and build the foundation for scalable expansion across major Indian cities. Rather than aggressive blitzscaling, Cura Care is focused on building a trusted, repeat-driven D2C wellness brand, aligning with evolving D2C market trends in 2025.
Zeropearl’s continued involvement as a follow-on investor signals confidence in Cura Care’s execution and long-term potential. The investor was among the company’s earliest backers earlier this year. Commenting earlier on the broader opportunity, Zeropearl founder and managing partner Bipin Shah highlighted the key consumer insight behind the brand: while dental issues are widespread and affordable to treat, time remains the biggest barrier. Cura Care’s doorstep model directly addresses this gap, resonating strongly with changing D2C consumer behaviour in India.
If finalised, this would mark Cura Care’s second funding round in 2025, reinforcing the growing investor appetite for outcome-driven healthcare startups. The development also reflects a wider shift in Indian D2C updates, where capital is increasingly flowing toward service-led brands that solve real, everyday problems rather than purely product-focused plays.
As the D2C ecosystem in India matures, healthcare and wellness are expected to drive the next phase of growth. With a clear value proposition, clinical credibility, and continued investor support, Cura Care is positioning itself as a meaningful player in India’s urban dental wellness transformation.
