Curefoods, a rapidly growing D2C food and beverage company in India, has partnered with Papacream, a well-known premium ice cream brand famous for its unique flavors and artisan quality. This partnership is a big step in Curefoods’ plan to grow its D2C business and strengthen its presence in India’s lively direct-to-consumer market. It also marks their first move into international markets.
The partnership includes the United Arab Emirates (UAE), where both brands will launch in select cities, kicking off Curefoods’ international expansion. They will start in Mumbai and Pune, then spread to other major Indian cities and Middle Eastern markets. The products will be available on delivery platforms like Swiggy and Zomato, meeting the growing demand for fast and digital food delivery among today’s consumers.
Ankit Nagori, CEO of Curefoods, said, “We are excited to team up with Papacream, a brand that shares our love for high-quality, innovative food. This partnership lets us bring Papacream’s great ice creams to customers in India and the UAE, ensuring quality and consistent service through our strong operational setup.”
Curefoods, started in 2020, has quickly become a top D2C startup in India, managing over 15 food and beverage brands like EatFit, Nomad Pizza, CakeZone, and Frozen Bottle. The company uses a mix of cloud kitchens, franchise stores, and digital delivery to grow its business. By entering the ice cream and dessert category with Papacream, Curefoods aims to take advantage of the increasing demand for premium D2C food and beverage brands that offer innovation and convenience.
This partnership is also news in the D2C industry in India, where franchise-based scaling is becoming a popular way to increase profits and diversify brands. Curefoods plans to use its current distribution network and technology to make Papacream a leading D2C dessert brand across India. They will also use their UAE launch as a test for future global D2C expansion.
Industry experts see this as a smart move that aligns with current D2C market trends, where brands are increasingly focused on international growth, D2C supply chain improvements, and offering products through multiple channels to reach a global customer base. The partnership also strengthens Curefoods’ position among VC-backed D2C brands in India that are changing the country’s food market.
This deal also happens as investors are showing more interest in D2C food startups that can grow and have steady demand. Curefoods has already received funding from investors like Iron Pillar, Chiratae Ventures, and Accel. This new partnership shows a long-term growth plan focused on global goals and strong operations.
With Papacream’s creative products and Curefoods’ solid infrastructure, the partnership could change how D2C food is delivered, both in India and other countries. As the D2C market in India grows, these types of partnerships are becoming important signs of how local brands can grow successfully, not just through online sales but by creating sustainable food systems that combine strong brands, convenience, and cultural adaptation.
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