In a notable D2C news India update from Shark Tank India Season 5, Delhi-based CURRYiT has secured ₹1.5 crore in funding from Shark Mohit Yadav, marking a significant milestone for the fast-growing Direct-to-consumer India food brand. For those tracking D2C daily news, D2C startup news, and Indian D2C updates, this deal highlights rising investor confidence in clean-label, convenience-driven D2C food and beverage brands.
Founded in 2020 by Nischal Kandula and Richa Sharma, CURRYiT is a New Delhi-based D2C food brand focused on clean, preservative-free Indian cooking pastes. The founders entered the tank seeking ₹60 lakh for 1% equity, valuing the company at ₹60 crore. After negotiations, Mohit Yadav made a counter-offer of ₹1.5 crore for 3.3% equity plus 1.2% advisory equity. The founders accepted the offer, securing both capital and strategic mentorship—an important moment within D2C funding news conversations.
CURRYiT operates within the expanding D2C ecosystem India by simplifying traditional Indian cooking for modern consumers. With over 20 products across curry, biryani, and vegetable categories, the brand enables customers to prepare authentic Indian meals in approximately 15 minutes without chopping, excessive prep, or artificial preservatives. This strong product-market fit reflects changing D2C consumer behavior India, where convenience, clean ingredients, and authenticity are becoming key purchase drivers.
As part of the broader D2C business India landscape, CURRYiT aligns with D2C market trends 2025 that favor ready-to-cook, health-conscious, and ingredient-transparent offerings. The brand’s clean-label positioning places it among sustainable D2C brands and premium D2C brands India in the food segment. By combining traditional Indian recipes with modern packaging and supply chain innovation, CURRYiT is building a compelling D2C brand building story.
The Shark Tank India deal strengthens CURRYiT’s D2C expansion plans, providing both funding and strategic guidance to scale operations, enhance distribution, and accelerate brand awareness. In a competitive market where VC-backed D2C brands and quick commerce D2C platforms are reshaping grocery consumption, access to growth capital is critical for rapid D2C revenue growth.
Within D2C industry news, the Indian ready-to-cook and meal solutions category continues to attract attention as consumers seek restaurant-style flavors at home. While CURRYiT is still an early-stage player compared to larger packaged food companies, its strong differentiation and investor validation position it among the Latest D2C startups to watch in India’s Direct-to-consumer startup IPO tracker ecosystem over the long term.
The brand’s digital-first approach, combined with marketplace and omnichannel D2C strategy possibilities, reflects how D2C retail vs ecommerce models are evolving. As India’s D2C market news and insights highlight food innovation, CURRYiT’s Shark Tank India Season 5 success signals that investors are increasingly backing D2C brands India that merge cultural authenticity with operational efficiency.
For those asking what’s happening in India’s D2C space today, CURRYiT’s ₹1.5 crore deal stands out as one of the top D2C startup funding this week stories—underscoring how focused execution, category clarity, and consumer trust can unlock growth capital within the fast-evolving Direct-to-consumer India ecosystem.
