DailyObjects, a design-focused lifestyle brand, is emerging as one of the rapidly growing direct-to-consumer (D2C) companies in India. The brand has outlined a clear plan to increase revenue, enhance profitability, and broaden its omnichannel presence. It anticipates nearly doubling its revenue to ₹220–₹230 crore in FY26 from ₹111 crore in FY25, indicating a significant phase of growth in the D2C segment and reinforcing its role in the Indian D2C market.
Since its founding in 2012, DailyObjects has expanded from offering smartphone accessories to a full range of lifestyle products including bags, wallets, desk essentials, and tech accessories. These newer categories now account for about 35% of total sales, demonstrating successful product launches and a deeper understanding of D2C consumer preferences in India. This shift mirrors a wider industry movement where brands are developing ecosystems rather than focusing on a single product.
The company’s positive trajectory is supported by solid financial fundamentals. In FY25, operating revenue increased by 30%, accompanied by ongoing investments to scale operations. Although reported losses widened to ₹16 crore, DailyObjects is on track to reach EBITDA profitability by FY26, highlighting a focus on sustainable growth that is notable within discussions of D2C startups and funding.
A key factor in this performance is the strong direct sales channel. More than half of DailyObjects’ revenue is generated through its own website, reflecting effective direct-to-consumer strategies and execution. Targeted marketing efforts aimed at Gen Z and influencer collaborations have helped build a loyal customer base, with repeat purchases representing approximately 52% of sales — an important indicator for investors assessing D2C businesses in India.
Concurrently, the company has developed a balanced omnichannel approach. About 30% of sales come from ecommerce marketplaces, while corporate gifting accounts for 10–12%. The brand has also explored quick commerce by launching select products on Blinkit, indicating a willingness to engage with emerging distribution formats typical of evolving D2C markets.
Offline expansion remains a significant element of growth. DailyObjects operates nine retail stores in metropolitan areas such as Delhi-NCR and Bengaluru, and plans to open 20 more across Tier I and II cities including Chennai, Pune, and Guwahati. These stores have reportedly been profitable from their first month, reinforcing the viability of offline retail within D2C growth strategies in India.
Moreover, the brand is extending its distribution network through partnerships, including around 250 authorized Apple retail stores, with plans to add another 150–200 this year. This reflects a broader trend in the Indian D2C sector where brands combine online and offline channels to enhance market reach.
Financially, DailyObjects has raised approximately $12 million to date, including a $10 million Series B round in 2024 and ₹25 crore in venture debt. This places the brand among well-funded D2C companies and signals continued investor confidence in the sector.
As the Indian D2C market continues to evolve, DailyObjects stands out for its focus on profitability, brand development, and disciplined growth. With a goal of ₹400 crore revenue by FY27 and a path to EBITDA positivity, it is positioned as a significant player in the direct-to-consumer startup landscape and potential IPO discussions.
In summary, DailyObjects represents the emerging model of Indian D2C brands: design-led, omnichannel, and prepared for scalable growth.
