Digital Striker, an optical fiber tools startup, just got $1 million (around ₹8.5 crore) in funding led by Foxhog Ventures. This is a big step for the company as it moves from importing everything to making stuff locally. The funding gives a boost to India’s growing D2C scene, especially in the industrial and infrastructure areas where new startups are coming up with fresh ideas.
Started in 2021 by Priyanka, Digital Striker sells optical fiber tools like fiber strippers, cleavers, visual fault locators, power meters, and splicing machines. These tools are super important for India’s fast-growing digital infrastructure, like telecom networks, broadband, and data projects. Right now, they bring in all their products from other countries, but they’ve built a solid distribution system with resellers all over India. This makes them a dependable and easy-to-find option in a specialized market.
The company says they’ll use ₹5–6 crore of the funding to set up a factory, hire important people, and open offices in major cities. The rest of the money will keep the import business going while they slowly increase local production. This careful plan fits into what’s happening in the D2C world in India, where startups are balancing quick growth with being able to last for the long haul.
Digital Striker plans to start making 5–7 products here at first, and then add more over time. This will give them more control over their supply chain and also fits with India’s goal of making things locally and being self-sufficient in important infrastructure stuff. Making things locally should also help them make more profit, get products out faster, and come up with new products that work well in India.
Even though they didn’t have outside funding before, Digital Striker has done well so far. They say they have over 450 resellers and customers across India, which shows there’s a demand for reliable and affordable optical fiber tools. In the last 40 months, they’ve made ₹8.85 crore, showing they’ve been growing steadily without outside investment—which is something investors in D2C companies like to see.
This funding puts Digital Striker among the latest D2C startups to get backing in a specific but important area. While most optical fiber tools are imported, the company’s focus on making them locally puts them in a good spot for industrial and infrastructure growth. As India keeps investing big in digital connections, data centers, and telecom upgrades, the need for good fiber tools should stay strong.
In the future, Digital Striker wants to increase its manufacturing, strengthen its reseller network, and expand its reach. Their plan reflects what’s happening in the D2C world, where even B2B and infrastructure brands are using D2C ideas—direct contact with customers, building trust through the brand, and controlling distribution—to create businesses that will last.
With new funding, more products planned, and a focus on making things locally, Digital Striker is trying to become a long-term player in India’s optical fiber and digital infrastructure market, helping the country’s D2C scene grow.
