Divine Solitaires, a Mumbai-based natural diamond solitaire brand, has announced the launch of its maiden seed funding round, aiming to raise $10 million as it accelerates its next phase of growth. The company plans to deploy this capital to aggressively scale operations, deepen brand presence, and build a $250–300 million business over the next three to four years, marking a notable development in D2C news India and Indian D2C updates.
Founded in 2006 by brothers Jignesh Mehta and Shailen Mehta, Divine Solitaires has steadily evolved into one of the most trusted brands in the natural diamond solitaires segment. Over the years, the company has built a strong reputation by focusing on transparency, certification, and consumer education—an approach that aligns well with the growing maturity of Direct-to-consumer India and premium D2C brands India.
Currently, Divine Solitaires adds 15,000–20,000 customers annually, with over 35% being first-time diamond buyers, underscoring the brand’s role in expanding category adoption. As part of its seed raise strategy, nearly 60% of the fresh capital will be channelled toward brand building and awareness, while the remaining funds will be invested in working capital optimisation, IT infrastructure, and team expansion. This capital allocation reflects a clear focus on long-term brand equity alongside operational efficiency—key themes across D2C funding rounds and D2C business India.
The jewellery industry has seen heightened uncertainty over the last few years, especially with the rise of lab-grown diamonds (LGDs) as a tech-led alternative. However, Divine Solitaires believes the market is now entering a phase of clarity, with consumers making more informed and preference-led choices. While LGDs are expected to carve out a parallel segment, the brand remains confident that natural diamonds will continue to command enduring demand, particularly in emotionally driven categories like solitaires. This conviction positions Divine Solitaires strongly within the evolving D2C ecosystem India.
According to the founders, the Indian solitaire diamond jewellery market is currently valued at approximately ₹25,000–30,000 crore and is among the fastest-growing segments in the jewellery industry, clocking 10–12% year-on-year growth. Divine Solitaires aims to capture 20–25% market share over the next 5–7 years, aspiring to become the undisputed leader in this niche. Such ambition places the brand firmly on the radar of investors tracking D2C startup news, D2C revenue growth, and D2C startup valuation trends.
Operationally, Divine Solitaires reports a sales-to-stock ratio of 3.5x, one of the highest in the industry, supported by a resilient model designed to reduce exposure to commodity price volatility. The brand serves a wide consumer spectrum, with order values ranging from ₹25,000 to ₹80 lakh and above, though the bulk of demand sits between ₹75,000 and ₹5 lakh—a sweet spot for premium yet accessible D2C fashion and lifestyle offerings.
Today, Divine Solitaires operates across 215 stores in 108 cities, following a Shop-in-Shop model in partnership with established jewellery retailers. While the brand maintains a strong omnichannel presence, nearly 95% of sales are still driven offline, highlighting the continued importance of physical retail in high-value categories even as D2C market trends 2025 push brands toward digital-first strategies.
With its seed fundraise underway, Divine Solitaires is positioning itself as a standout example of how legacy-rooted brands can scale with a modern, brand-led direct-to-consumer mindset. As investor interest in premium D2C brands India continues to rise, Divine Solitaires’ blend of trust, scale, and category leadership makes it a compelling story in D2C industry news.
