D2c Insider Pulse | Voice of the D2C Community in India

Dr. Doodley Raises $3.3 Mn to Scale Pet Healthcare Across India’s D2C Ecosystem

Dr. Doodley, a pet healthcare startup, just got $3.3 million (₹30 crore) in a pre-Series A funding round. This is a big step for the growing number of direct-to-consumer (D2C) pet care brands in India. The funding includes ₹20 crore in equity and ₹10 crore in debt.

V3 Ventures led the equity part. Others who put money in include Campus Fund, Thackersey Family Office, and angel investors like Yatin Shah and Karan Bhagat (founders of 360 ONE Wealth), and Gautam Dalmia (Managing Director of Dalmia Bharat Group).

This funding shows that investors are feeling good about D2C chances in India’s pet healthcare scene. More people are getting pets, spending more on them, and wanting better vet care. Dr. Doodley plans to use the money to make its hospitals bigger, improve how they run, and get ready to open in more big cities. This fits with the general trend of D2C expansion in India’s healthcare and wellness world.

Utsav Bisaria and Yash Jayprakash Ladda started Dr. Doodley in 2023. They have a cool setup: vets come to your home, but they also have 24/7 pet hospitals with many specialists. This mix is good because it gives people both easy at-home care and serious hospital treatment, all from one place. Right now, they have three hospitals in Bengaluru (Jayanagar, Yelahanka, and Whitefield) and a team of about 35 vets.

Dr. Doodley wants to grow fast in Bengaluru over the next year. They plan to open four new hospitals in Bellandur, Indiranagar, Rajajinagar, and North Bengaluru, which would give them a total of seven hospitals. They hope to treat over 100,000 pets and have over 100 vets on their team. They’re really trying to be a leader in India’s D2C pet care market.

Besides opening more places, they’re also trying to make their services better. Dr. Doodley wants to offer 30-minute vet visits at home for pets that need quick help but aren’t in critical condition. They’re also introducing a flat price of ₹10,000 for all surgeries. This clear pricing should make pet owners trust them more, which is important for D2C businesses in India.

The company says they’ve already treated over 30,000 pets and done over 1,000 surgeries in the past year. As the pet market in India gets bigger, companies like Dr. Doodley are becoming examples of how to build a D2C brand by combining healthcare, tech, and convenience into a model that people can trust and that can grow.

With strong backing from investors and a plan to focus on good vet care, Dr. Doodley is in a good spot to help shape India’s D2C world. As more investors look at D2C funding rounds for healthcare and pet care, Dr. Doodley’s pre-Series A round shows how D2C business in India is going beyond just products and into important, service-based areas.

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