In a smart move to expand its digital reach, Eat Better Co, one of India’s fastest-growing direct-to-consumer healthy snacking brands, has teamed up with Unicommerce, a top-notch e-commerce enablement platform. What’s the aim? To boost its quick commerce and D2C fulfillment capabilities—making sure health-conscious snackers get their goodies faster and more efficiently.
Eat Better Co is known for blending traditional food wisdom with modern nutrition, and it’s really making waves in India’s changing snacking landscape. After making a splash on Shark Tank India and gaining traction in the D2C space, the brand is focused on streamlining its operations for speed, accuracy, and customer satisfaction.
This partnership leverages Unicommerce’s Uniware platform to automate and integrate backend operations. Eat Better Co will handle orders from its website, various marketplaces, and quick commerce platforms like Blinkit and Zepto all from one dashboard—this means quicker fulfillment and fewer mistakes.
Unicommerce’s warehouse management system will keep real-time inventory in sync across different facilities, helping Eat Better avoid running out of stock and manage any slow-moving items. Plus, predictive analytics and insights into consumer behavior will inform their product strategy, marketing efforts, and inventory planning.
“Unicommerce’s technology will enable us to provide faster and better experiences as we grow,” said Shaurya Kanoria, Founder of Eat Better Co. “This is a crucial step in building a brand for today’s mindful consumers.”
Kapil Makhija, MD & CEO of Unicommerce, chimed in, “As sales on quick commerce platforms continue to rise, our technology will empower Eat Better to streamline operations, scale effectively, and respond with agility.”
This partnership marks a significant milestone in Eat Better Co’s journey to becoming a leader in India’s better-for-you food sector, merging consumer demand with digital efficiency.