In India, more and more companies selling directly to you are getting into content, learning stuff, and cool online experiences.
Emomee, a startup that makes fun learning stuff for kids, just got about $240,000 in funding on Shark Tank India Season 5. This is a big thumbs up for their way of doing business, where they focus on content first and sell straight to you.
The company, which is located in Mumbai, got the money for 4% of the company, which means the whole company is worth about $6 million. Aman Gupta and Namita Thapar made the deal after everyone on the show wanted to invest. Now, Emomee is one of the D2C startups that people are talking about in India because they’re making content that people love.
Varun Duggirala and Pooja Jauhari started Emomee as a place where kids can watch short video stories every day on YouTube. They’re aimed at kids between 3 and 8 years old, and they teach important life skills like understanding feelings, talking to others, being kind, and solving problems. These are things that schools don’t always teach. By creating stories online, Emomee fits in with what’s happening in India, where parents want good stuff for their kids to watch.
The founders initially wanted about $120,000 for 2% of the company, but because they were doing so well and had a clear plan, the investors got really interested. The Sharks said that there’s a huge chance to create a big kids’ content brand in India that sells straight to you, especially one that teaches them things, entertains them, and helps them with their feelings.
One thing that was really good was how Emomee gets their content out there. They put out short videos every day, so kids keep watching and make it a habit. This is similar to how some of the fastest-growing brands get people hooked around the world. The focus on getting their content seen by as many people as possible was a big plus, because in India, getting your stuff out there and having people who love your brand are the most important things.
The idea for Emomee came from the founders’ experiences as parents. They saw that kids weren’t really being taught how to handle their feelings and deal with social situations, so they decided to make a platform that would teach them these things alongside what they learn in school. This has helped Emomee stand out in the crowded online space in India, where trust and values are becoming more and more important to people.
From an investor’s point of view, this deal shows that people are getting more interested in D2C startups that create something unique first and then figure out how to make money later. The Sharks told the founders to focus on creating more of their own digital stories before thinking about things like books, toys, or real-life experiences.
With the new money, Emomee wants to make more content, hire talented storytellers, and get their content on more platforms. They also plan to look into ways to make money, like subscriptions, licensing, and partnerships, while still focusing on selling directly to you.
As the D2C scene gets bigger in India, Emomee’s story shows that it’s not just about products anymore. Brands that focus on content, community, and culture are becoming big players. Emomee is definitely a startup to watch in India’s next wave of innovation.
