ENGYNE, a modern menswear brand known for its simple designs and great fabrics, is partnering with YOSO, a shopping app that uses AI for premium goods. This will help ENGYNE grow its D2C reach in India and improve its omnichannel approach, making stylish fashion more accessible and personal.
This partnership shows how tech helps D2C fashion brands expand, personalize shopping, and better fit the market. By being on YOSO, ENGYNE can reach more customers who care about quality and convenience, boosting brand awareness and sales in the growing Indian D2C market.
YOSO’s AI engine creates personalized shopping experiences. Users take a style quiz to get outfit suggestions based on their preferences. YOSO also helps shoppers find the right fit and colors using image tools, building confidence in online apparel purchases. The app aims to replicate in-store shopping’s ease with quick checkout and simple navigation, changing consumer expectations in the Indian D2C space.
Dinesh D, Director & Co-Founder at ENGYNE, said, “This partnership combines craftsmanship with smart tech. YOSO’s focus on quality matches ENGYNE’s values perfectly. Their AI gives customers personalized style advice. Joining YOSO helps us reach people who value premium fashion.”
ENGYNE’s supply chain ensures quality and value, which is admired by many fast-growing D2C brands. Their use of materials like Supima cotton fits with their brand as a quiet-luxury menswear option in India, attracting consumers who want high-quality, everyday clothing. The brand’s simple designs help it stand out in India’s changing D2C market.
YOSO’s approach includes virtual try-ons, loyalty perks, and tech to reduce returns, making shopping smart and fun. In today’s market, where a good omnichannel D2C approach is key to gaining trust, this partnership shows how tech and fashion can create value together.
ENGYNE’s collection is now on YOSO, featuring versatile items suitable for both casual and business settings, reflecting the broader trend of D2C growth impacting premium fashion in India.
As the Indian D2C market grows, partnerships like ENGYNE × YOSO show how innovation drives growth, improves profits, and helps D2C brands expand sustainably while improving shopping with tech. This partnership is a milestone in Indian premium menswear, highlighting the growing connection between fashion, AI, and experiential shopping.
