Epigamia is now selling its products outside of India for the first time, starting with the UAE. They’re launching their Turbo 25g Protein Milkshakes there. This is a big step for them as they grow internationally and shows that Indian brands are becoming more common in other countries.
This move into the UAE is Epigamia’s first time selling outside India. It’s part of their plan to become a well-known, quality D2C brand from India. The protein milkshakes will be sold first on Noon and Noon Minutes because many people in the area shop online. Later, Epigamia plans to sell on other sites like Amazon.ae, Careem, and Talabat to reach even more customers.
There’s a growing demand for healthy, high-protein drinks in the Middle East. Many young people in the UAE care about their health and want convenient options, so they’re buying more nutritious products. This makes the area a good place for Epigamia to sell its products. This growth puts the brand in the group of D2C brands from India that are growing around the world by selling the right products in the right places.
Ankur Goel, Co-founder and COO of Epigamia, said that taking Epigamia beyond India is very important. He said that the Middle East is a good fit for the brand’s focus on quality and healthy nutrition. He also said that the UAE has a lot of potential for food and beverage products that are high in protein and focus on wellness.
To help with this international launch, Epigamia is working with Modist Global. They’re helping with things like getting approvals, getting set up on online marketplaces, and managing the delivery of refrigerated goods. This partnership helps Epigamia keep its products fresh and high-quality while dealing with the difficulties of selling in another country. Keeping dairy-based drinks cold during delivery is very important, and this partnership will help Epigamia grow in the area.
Epigamia’s move into the UAE shows that many D2C brands India are starting to look outside India for more growth. As it gets more competitive in India, selling internationally is becoming a key strategy for the fastest-growing D2C brands, especially in areas like food, drinks, and wellness where people buy frequently and trust the brand.
The Turbo 25g Protein Milkshakes show that Epigamia is focused on new ideas in the D2C food and beverage area. The product is convenient, has high nutritional value, and tastes good, which has already made it popular in India. Now, they’re seeing if it will work in other countries too.
Epigamia hasn’t said how much money they expect to make in the UAE, but this launch is just the first part of their international plan. They’re starting online and working with well-known platforms to use the same D2C sales strategy that has worked for them before. This lets them test a new market with less risk and the potential for big growth.
As Indian startups become more confident on the world stage, Epigamia’s move into the UAE adds to the news of Indian D2C brands that are becoming more mature and ambitious. This move not only makes Epigamia’s brand stronger but also shows that D2C businesses India are good at exporting innovative consumer brands around the world.
