Faasos—a leading direct-to-consumer India brand under Rebel Foods—has introduced its latest product innovation, Pizza Wraps, in a daring move that combines flavor creativity with consumer convenience. Highlighting how legacy D2C businesses are ahead of changing consumer behavior and changing market needs, this launch is another landmark in the expansion of one of India’s fastest-growing D2C food and drink companies.
Faasos has carved a significant presence in India’s D2C environment by providing a contemporary twist on classic forms like wraps, rolls, and shawarmas since its founding in 2011. This new D2C launch helps the brand keep momentum in the Indian D2C update scene. Intended for millennials and Gen Z, the Pizza Wraps mix the much-loved comfort of pizza with the portability and practicality of wraps—great for people going through India’s hectic urban environment.
Beginning at only ₹169, the five different flavors in the Pizza Wraps range from the Baked Veg Pizza Wrap to the Baked Chicken Meatball Pizza Wrap. Every item is designed for grabandgo eating—gooey cheese, strong toppings, and perfectly fried crispy parathas—suitable for a nibble on a subway trip or a light snack between appointments.
Faasos’ larger D2C expansion strategy calls for this action, which also confirms its leadership in convenient-driven food innovation. Talking on the launch, Nishant Kedia, CMO at Rebel Foods, remarked, “We’ve had great success with our wraps since they’re portable and packed with taste. We are currently arranging India’s favorite pizza in a way appropriate for today’s hustle culture. Designed for the alwayson lifestyle of urban India are pizza wraps.
One of the biggest D2C companies India has seen, Rebel Foods runs 450+ cloud kitchens and backs 45+ brands worldwide with its fullstack technology platform Rebel OS. Rebel has become a role model in D2C startup news and Faasos a mainstay in D2C daily news feeds because its capacity to grow quickly over cities. Utilizing digital channels to expand its D2C gotomarket strategy, the brand now serves over 85 Indian cities and is accessible through Swiggy, Zomato, and EatSure.
This product drop is a corporate sign as well as a gastronomic enhancement. Since India’s D2C market trends 2025 are leaning toward hyperconvenient food formats, businesses like Faasos are ahead of worldwide QSRs by means of regional innovation and digital execution. It also stresses the increasing maturity of VC-backed D2C companies that can launch new formats in days rather than months.
Faasos, once a niche wrap player, is now a leading D2C food brand for FY25 with a growing menu that comprises Burger Wraps, Shawarmas, and now Pizza Wraps—all prepared to satiate India’s hungry, mobile-first generation. Faasos, among the best d2c companies in India, demonstrates what is currently effective in direct-to-consumer India: purposeless simplicity, digital-first marketing, and agile product innovation that satisfies the moment.
Faasos’ Pizza Wraps represent more than just a snack; they are a brand’s declaration on the direction of Indian fast food in a D2C business news climate more and more geared on profit, speed, and consumer retention.
