Famyo, a kids’ lifestyle startup in Bengaluru changing the game in India’s direct-to-consumer market, has secured ₹4 crore in seed funding. The round was led by IAN Angel Fund, with support from Shivali Vij, Deepank Kumar, Pratik Mathurkar, Uday Sodhi, The Chennai Angels, and Stoffer Norden. This investment shows rising confidence in India’s growing D2C scene.
Famyo is an innovative D2C brand in the kids’ category. They’re creating a fresh lifestyle experience by turning everyday items like blankets and school supplies into cool, collectible products with unique characters and themes. Founders Karishma Seetharaman and Ritvik Raj are setting their brand apart by mixing fun ideas with great quality and safety. This appeals to both kids and parents.
The funding will support Famyo’s D2C growth plans. They’ll focus on building their own characters, launching collectible products, and boosting marketing through influencers. The brand also plans to improve its supply chain, strengthen its D2C strategy, and bring in talented people for their growth and product teams.
Famyo is already seeing good D2C revenue growth, with an annual run rate (ARR) of over ₹12 crore and a 40% quarter-over-quarter growth rate. This shows Famyo’s strong start and the potential of the D2C model in India’s lifestyle market. With increasing buzz around creativity and consumer behavior in the D2C space, Famyo’s strategy reflects current D2C trends in India.
Famyo stands out by combining lifestyle design with original characters. This approach could make it a global collectible brand. Their products, like glow-in-the-dark blankets and character-themed accessories, are shaking up traditional kids’ segments while keeping safety and practicality in mind.
In the next 12–24 months, the brand plans to grow fourfold, expand its character-based product lines, and deepen connections through collaborations and special releases. For investors watching D2C startup valuations and trends, Famyo is a great example of how VC-backed D2C brands are changing industries.
In India’s D2C market, where fashion and food brands often dominate, Famyo’s success shows that kids’ lifestyle is a promising area. As creator-led and sustainable D2C brands gain traction, Famyo is creating its own path. It has the potential to become a well-known name. Famyo’s story shows the exciting things happening in India’s D2C space today: bold ideas, fast growth, and the potential for long-term change.
