Farmley, a direct-to-consumer (D2C) healthy snacking brand based in New Delhi, has raised $6.7 million (approximately ₹56 crore) in a Pre-Series B funding round. The investment was led by BC Jindal Group, with participation from existing investors DSG Consumer Partners, Omnivore, and Alkemi Partners.
Strategic Growth and Expansion Plans
Founded in 2017 by Akash Sharma and Abhishek Agarwal, Farmley offers a range of flavored dry fruits and nuts, including roasted peri peri makhanas, Thai chili cashews, and date bites. The company plans to utilize the fresh capital to drive product innovation, diversify distribution channels, and strengthen brand-building efforts.
Currently, Farmley’s products are available on major e-commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, Instamart, and Big Basket. The brand also has a presence in over 10,000 retail outlets across 50 Indian cities and aims to expand to 60,000–70,000 outlets in the next 2–3 years. The company anticipates that offline channels will contribute 30–40% of its total business during this period.
Financial Milestones and Brand Ambassadorship
Farmley has achieved an annual recurring revenue (ARR) of ₹300 crore, marking a 400% growth over the past two years. The company has also turned EBITDA positive.
In a move to enhance brand visibility, Farmley has onboarded former Indian cricket captain Rahul Dravid as its brand ambassador.
Abhishek Agarwal mentioned that they are happy to have L Catterton as partner with would help them have a global as well as local insights into the landscape of D2C.
With the latest funding, Farmley is poised to deepen its market presence, focusing on product innovation and expanding its distribution network. The company’s strategic initiatives align with the growing demand for healthy snacking options in India, positioning it for sustained growth in the competitive D2C landscape.