FirstCry, the biggest omni-channel retailer for mothers and babies in India, posted solid Q2 results with net losses down 20% YoY to ₹50.5 crore. This happened because of steady demand, better operations, and consistent revenue growth in both online and offline channels.
Brainbees Solutions, FirstCry’s parent company in Pune, saw revenue climb to ₹2,099 crore, a 10% jump from last year’s ₹1,905 crore. Revenue also went up 13% from last quarter, strengthening FirstCry’s spot as a leader in India’s D2C and omni-retail scene. As the company gears up to go public, it remains a key player to watch.
FirstCry’s India multi-channel business made ₹1,381 crore in revenue, with GMV up 12% to ₹2,363 crore for Q2. The growth slowed a bit later in the quarter as people waited to make purchases after the GST revision was announced. Still, CEO Supam Maheshwari mentioned that both online and offline channels showed good growth despite the GST-related delays.
A key strategic move this quarter was FirstCry’s expansion of its faster delivery, going from 4 cities to 13. With faster turnaround times, the customer experience has improved, which should help keep customers and boost sales.
Maheshwari said that the company is adjusting its product plan to get better margins and offer more value across channels. Instead of offering more products, FirstCry intends to focus on volume, improve scale, and keep margins steady. This change, which is expected to be complete by H1 FY27, should bring more people to both offline stores and boost online sales.
FirstCry’s subsidiary GlobalBees, which has a big portfolio of D2C brands, posted ₹492.8 crore in operating revenue, a 14% increase YoY, while its international business grew 13% to ₹235.6 crore. GlobalBees is still growing in India’s VC-backed D2C brand space.
Total consolidated expenses went up to ₹2,037 crore, from ₹1,848 crore in Q2 FY25. Yet, improved operations helped cut losses.
Backed by SoftBank and Premji Invest, FirstCry now has over 1.9 million SKUs, 7,800+ brands, and serves 11 million customers each year. Its products include apparel, footwear, diapers, toys, nursery items, personal care, and its growing private labels, making it a top omni-channel D2C business in India.
With better financials, leadership in its category, and good execution across online, offline, and quick commerce, FirstCry is ready for strong growth in H2 FY26 and is still a name to watch for potential IPO.
