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FlexifyMe Raises ₹20 Cr Pre-Series A to Redefine Data-Driven Healthcare in India’s D2C Ecosystem

FlexifyMe, a health-tech startup, has secured ₹20 crore ($2.4 million) in a pre-Series A funding round. IvyCap Ventures led the round, with Signal Ventures and current investors also participating.

The funding will help FlexifyMe grow its hybrid care services on both online platforms and in physical centers. They also plan to launch labs for advanced posture and movement analysis and boost clinical research collaborations.

Since Manjeet Singh and Amit Bhayani started it in 2021, FlexifyMe has been turning heads in the Indian startup world. Instead of treating symptoms, FlexifyMe uses AI to analyze posture and movement, combined with expert physiotherapy, to find the real causes of long-term muscle and joint pain. This data-focused method distinguishes it from many digital-first healthcare startups in India. By providing results that can be measured and tracked, FlexifyMe is establishing itself as a company in the growing wellness market.

FlexifyMe previously raised $1 million in a seed funding round led by Flipkart Ventures and appeared on Shark Tank India Season 3, where Namita Thapar of Emcure Pharmaceuticals invested. With this new funding, FlexifyMe is in a good spot to build a scalable business combining tech, physiotherapy, and patient-focused care.

Co-founder Manjeet Singh said, “We’re making the path to pain relief scientific and measurable by using technology, licensed physiotherapists, and careful progress tracking. This funding allows us to expand so more people can avoid surgeries, get back to activities they enjoy, and improve their quality of life.” His words show how the company combines traditional practices with modern AI in health-tech.

Based in Pune, the platform provides live one-on-one sessions with certified instructors, custom programs, and guided video content. Their hybrid approach makes physiotherapy more accessible, engaging, and affordable across different locations. Trusted by many users in India and other countries, the company works with businesses, insurers, and healthcare organizations to produce outcomes.

FlexifyMe is an example of a fast-growing brand that has built trust with a unique business model that can expand worldwide. With plans to grow in areas like posture care, home physiotherapy, and clinical partnerships, the company is also building its brand in the wellness and health-tech industries.

As the industry sees growth in categories like food, beverage, personal care, and wellness, FlexifyMe represents a rising trend of brands driven by innovation. With more awareness of preventive healthcare and a growing demand for data-backed solutions, the company is ready to change the healthcare scene in India.

This pre-Series A round shows strong investor confidence and strengthens FlexifyMe’s position. By combining technology and clinical care, FlexifyMe is setting a standard for the convergence of wellness, healthcare, and digital innovation into a scalable business model with global potential.

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