Flick TV Raises $2.3 Million to Build India’s Leading Micro-Drama Streaming Platform
Bengaluru-based OTT startup Flick TV has raised $2.3 million (approximately ₹19.7 crore) in a seed funding round led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital. The funding will fuel Flick TV’s ambitious goal of becoming India’s top destination for micro-dramas—professionally shot, vertical-format video stories under five minutes, designed for mobile-first viewers.
Founded in 2024, Flick TV is the brainchild of Kushal Singhal (ex-ShareChat, EloElo), Pratik Anand (ex-Meesho, Pocket FM), and Sanidhya Mittal. Together, the founding team brings deep experience in user growth, content strategy, creator ecosystems, and product scaling across India’s leading consumer internet platforms. Recognizing a fast-growing demand for short-form, emotionally rich storytelling, the team is tapping into the global surge of “micro-dramas”—a trend already valued at $7 billion in China and projected to hit $5 billion in India within five years.
Flick TV is focused on professionally produced original content rather than user-generated material, aiming to differentiate itself from existing short-video platforms. It plans to produce over 100 original micro-dramas in genres including romance, thriller, and slice-of-life, expanding across at least four regional Indian languages. The platform is also building a proprietary tech stack to optimize the mobile experience for vertical storytelling, supported by in-house content development and distribution capabilities.
A major differentiator for Flick TV is its early adoption of generative AI to streamline content creation. From scripting and storyboarding to visual planning, the platform is incorporating AI tools to increase efficiency, reduce production time, and maintain a consistent flow of high-quality content.
Commenting on the investment, Mayank Jain, Partner at Stellaris Venture Partners, said, “We believe Flick TV is uniquely positioned to lead the emerging micro-drama OTT category in India. The founding team’s understanding of content, tech, and distribution gives them a clear advantage in creating an engaging and monetizable entertainment product.”
Flick TV will also test a hybrid monetization model. Initially, it plans to offer pay-per-episode micropayments and gradually move towards subscription-based revenue. This flexible model is designed to cater to India’s price-sensitive but high-consumption OTT audience.
Kushal Singhal, Co-founder and CEO, added, “India’s 900+ million internet users are spending more time on mobile than ever before. Yet, there’s a gap in narrative-rich short content made for these audiences. Flick TV aims to fill that void with high-quality, immersive dramas that fit into the everyday moments of their lives.”
With this fresh funding, Flick TV plans to scale its production studio, strengthen technology, grow its team across creative and engineering roles, and push toward market leadership in the micro-drama streaming space. As India’s OTT landscape becomes more fragmented and competitive, Flick TV’s unique format and strong execution capabilities could give it a first-mover advantage in a promising new vertical.