Mitra, an FMCG startup based in Delhi, has secured ₹14 crore in bridge funding. Bestvantage Investments led the round, with current investors, including a family office in Dubai, also participating.
This funding is happening at an important time for Mitra. They want to grow their direct-to-consumer presence in India, grow their operations, introduce new product lines, and expand into international markets. This move positions them as a D2C startup to watch in India’s rapidly changing consumer market.
Mitra plans to use the funds to grow its distribution network across India and enter the Gulf Cooperation Council (GCC) markets, a key step in their D2C expansion plans. With a base in traditional food products and a goal to grow through modern D2C models in India, Mitra is making a name for itself as one of the fastest-growing D2C brands in the FMCG area in India.
Abhishek Kaushik, founder and CEO, stated that Mitra will open a new 3,000-tonne refined flour plant in October. In addition to this production increase, the company is planning to launch several new D2C food and beverage products. These include multigrain flour, whole wheat flour, diabetic-friendly flour, sugar-free and gluten-free options, and staples like rice. This wide range of products fits with the changes in Indian consumer behavior, where health-conscious and premium products are boosting growth for sustainable D2C brands.
Having already raised nearly ₹25 crore, Mitra is preparing for a Series A funding round in April 2026, with a valuation goal of ₹500 crore. This makes the company a strong contender for future D2C funding and possibly even a D2C IPO in the coming years, making it one of the top funded D2C brands with big plans in the Indian D2C market.
According to Abhishek Kaushik, Mitra aims to be one of the top five FMCG companies in India within the next two to three years. With a plan for fast D2C income growth, a strong market entry strategy, and an omnichannel D2C approach that combines online direct-to-consumer retail with offline distribution, the company is in line with broader D2C market trends in 2025.
Raman Sharma, founder and CEO of Bestvantage Investments, noted Mitra’s potential to change the FMCG space. He mentioned that the startup’s ability to combine traditional food practices with current quality standards gives it a strong advantage in the D2C industry and makes it one of the most scalable D2C brand stories in India today.
This funding puts Mitra in the D2C spotlight, showing how consumer-focused FMCG startups are using the direct-to-consumer model in India to gain market share. With its product and supply chain changes, and long-term global goals, Mitra is shaping up to be one of the best performing D2C brands, reflecting what’s happening in India’s D2C space today.
