In a significant update for D2C news India and the broader D2C ecosystem India, Ferns N Petals (FNP), one of the country’s leading omni-channel gifting and floral retail companies, reported a 22% rise in operating revenue for the fiscal year ended March 2025, while also reducing its losses. For those tracking D2C daily news, D2C startup news, and Indian D2C updates, FNP’s performance highlights the resilience of established Direct-to-consumer India brands navigating scale and profitability.
According to financial statements sourced from the Registrar of Companies (RoC), FNP’s operating revenue grew to ₹861.5 crore in FY25 from ₹705 crore in FY24. Including other income of ₹7.5 crore, total income stood at ₹869 crore in FY25, up from ₹712 crore in the previous fiscal year. In a competitive D2C business India environment shaped by D2C market trends 2025 and rapid Quick commerce D2C expansion, this steady topline growth reflects strong brand recall and omnichannel execution.
Sales of products such as cakes, flowers, and customised gifting solutions remained the primary contributor, accounting for 91% of operating revenue. Product sales rose 22% to ₹781 crore in FY25 from ₹641 crore in FY24. Revenue from services—including delivery, convenience, and franchise-related income—grew 25% to ₹80 crore. FNP’s diversified revenue streams across its website, third-party e-commerce platforms, company-owned stores, and franchise network demonstrate a mature Omnichannel D2C strategy aligned with evolving D2C consumer behavior India.
On the cost front, cost of materials was the largest expense component, accounting for 43% of total expenditure. This cost increased 21.5% to ₹379 crore in FY25 from ₹312 crore in FY24, in line with scale expansion. Advertisement expenses rose 17% to ₹184 crore, while employee benefit expenses increased 18% to ₹146 crore. Rent stood at ₹15 crore and depreciation rose to ₹16 crore. Overall, total expenses increased 21% to ₹890 crore in FY25.
Despite rising costs, FNP cut its net losses by 8.3% to ₹22 crore in FY25. Its EBITDA margin stood at -1.25% and ROCE at -29.13%. On a unit basis, the company spent ₹1.03 to earn one rupee of operating revenue during the fiscal year—an indicator of improving operational efficiency at scale. As of FY25, FNP reported cash and bank balances of ₹74 crore, current assets of ₹138 crore, and total assets of ₹225 crore.
With total funding of approximately $27 million to date and Lighthouse as a key investor, FNP stands among the more established D2C brands India that have scaled beyond startup stages. In an ecosystem often dominated by D2C funding rounds, VC-backed D2C brands, and Series A/B/C funding India announcements, FNP represents the sustained-growth phase of India’s D2C brand building stories.
Beyond gifting, the company operates hospitality and wedding ventures through Udman Hotels and FNP Weddings and Events, further strengthening its lifestyle positioning. Competing with IGP, FlowerAura, Winni, and Archies, FNP continues to navigate a market where Quick commerce D2C players increasingly overlap with traditional gifting categories.
For observers asking what’s happening in India’s D2C space today, FNP’s FY25 performance underscores how legacy Direct-to-consumer India brands are adapting to digital acceleration, competitive pressure, and evolving D2C go-to-market strategy shifts. While profitability expansion remains gradual, the company’s consistent D2C revenue growth, omnichannel presence, and brand equity reinforce its position within India’s maturing D2C ecosystem.
