Foxtale, a well-known beauty and personal care name in India, is moving into the body care market with its new brand, Hula Hoop. This move shows Foxtale’s goal to become a House of Brands, expanding past just skincare.
Hula Hoop isn’t just a product line; it shows Foxtale’s plan to lead in related personal care areas with products based on science and what customers want. Hula Hoop uses proven ingredients to target problems like body acne, dark spots, and dry skin, entering a market that needs more attention.
The brand mixes science with fun. Unlike older body care brands, Hula Hoop is made for the skin on your body, setting it apart from other personal care brands in India.
Foxtale is growing quickly. The brand has seen a 250% increase in direct-to-consumer sales, with half of its customers making repeat purchases. This success has allowed it to expand into new areas. Foxtale is one of the fastest-growing direct-to-consumer brands, proving that good implementation, customer understanding, and science-backed products are key to success.
Romita Mazumdar, Founder & CEO of Foxtale and Hula Hoop, says the brand wants to shape the future of beauty by focusing on customers, product quality, and cultural relevance. Her vision is to create brands that can adapt to changing consumer behavior in India’s growing beauty market.
Hula Hoop starts with four products: Brightening Body Wash, Exfoliating Body Wash, Brightening Body Lotion, and Exfoliating Body Scrub, priced from ₹329 to ₹649. They are available on Foxtale’s website, Amazon, Nykaa, and other quick-delivery platforms, with plans to sell in stores soon.
Foxtale expects to end the year with over ₹700 crore in sales, thanks to better operations and strong online demand. The company plans to be profitable next year and will use this to grow its direct-to-consumer business and buy other brands in related areas.
As global beauty companies rethink their strategies in India, Foxtale is a new kind of brand: science-based, data-driven, and deeply connected to its customers. With Hula Hoop, Foxtale is building a strong brand in India.
Hula Hoop shows that India’s next big beauty platform may come from brands built on local science, customer understanding, and constant product updates.
