Fraganote Fragrances, a fancy online fragrance brand, just got a big boost with $1 million in funding from Rukam Capital. This money will really help them grow in the Indian market, which is getting more and more into these types of products.
So, what’s the plan for the cash? They’re going to add to their product line, test out some real-world stores, and beef up their supply chain all over India. They also want to try out some new types of fragrances and really push their online and offline sales, trying to become a major player in the personal care world.
Garima Kakkar, who helped start Fraganote, mentioned that this cash injection will let them grow their fragrance offerings and think bigger, maybe even globally. They see this funding as a crucial step to get bigger and expand internationally.
This is big news in the startup world, especially since the fragrance market in India is booming. It was worth around $281 million last year and is expected to jump to $873.3 million by 2032. Everyone’s moving away from basic deodorants to fancier fragrances, which is why brands like Fraganote are doing so well.
Fraganote’s growth plan fits right in with what’s happening in the market in 2025. Brands are selling both online and in stores and trying to get closer to their customers. Fraganote wants to do things like in-person events, partner with influencers, and test out cool retail experiences.
Because of this funding, keep an eye on Fraganote in 2025. The online market is set to explode, and we might even see some companies go public or get bought out. With more money flowing in, especially to brands backed by celebrities or influencers, things are getting interesting with higher company values, more investor interest, and fresher ideas.
For Fraganote, they’re using smart supply chain tricks, knowing what customers want, and cool brand stories to get big fast.
With money in hand and goals set, Fraganote’s plan shows how new online Indian startups are changing the game in personal care and luxury goods.
