FreshToHome, a big player in India’s online meat and seafood market, is getting ready to raise ₹75 crore through a debt round led by Trifecta Venture. The company’s board gave the thumbs up to issue 750 non-convertible debentures (NCDs) worth ₹10 lakh each. This move is all about making the business stronger and growing it more.
The money from these NCDs will go towards everyday expenses and other company needs. FreshToHome wants to keep its finances solid while still growing its online business in India. Lately, more and more online brands in India are using venture debt to get more time to grow without having to sell off pieces of the company right away.
Shan Kadavil and Matthew Joseph started FreshToHome back in 2015. Since then, they’ve built a huge supply chain for fresh fish, meat, and seafood. Now, they’re in almost 160 cities in India and have a good foothold in the UAE. Their goal? To be a well-known Indian online food brand worldwide.
FreshToHome started with scheduled deliveries, but now they’re also doing quick deliveries. In early 2024, they jumped into the fast-delivery game, promising deliveries in 10–15 minutes in some city areas. This fits with what’s happening in the online market in 2025, where being fast, fresh, and reliable is key to keeping customers happy.
When it comes to funding, FreshToHome is a top name in the Indian online scene. They’ve raised over $320 million in equity funding so far. Their most recent round was a $104 million Series D, led by Amazon Smbhav Venture Fund, with help from others. This shows that investors really believe in FreshToHome’s approach to having a vertically integrated, tech-focused supply chain and how they stand out in the online food and beverage world.
In terms of finances, FY25 was another good year. FreshToHome’s revenue went up by 14% compared to the year before, reaching ₹421.33 crore from ₹369.55 crore in FY24. Plus, they’re getting better at managing their money, with their net loss dropping by 2.3% to ₹146.32 crore. This means they’re making progress toward being profitable as they continue to expand.
Looking at the bigger picture of the online industry, FreshToHome’s latest funding shows how experienced online businesses in India are balancing growth with being smart about their finances. By using both equity and structured debt, they’re setting themselves up to reach more cities, improve their quick delivery services, and invest in their supply chain without giving up too much control of the company.
As Indian consumers want more transparency, freshness, and speed, FreshToHome’s strategy of being everywhere—from scheduled deliveries to instant commerce and international markets—makes them one of the fastest-growing online brands to watch in 2025.
