India’s direct-to-consumer (D2C) market is still going strong, with a lot of new businesses growing fast. FS Life is becoming a well-known name in fashion and lifestyle. This women’s brand, which owns FableStreet and Pink Fort, just got about ₹50 crore ($5.6 million) in a new investment round. Colossa Ventures and Rahul Garg, the founder of IGNITE Growth LLP, led the round. Some previous investors, like Fireside Ventures and Mirabilis Investment Trust, also put money in.
This investment will help FS Life grow its business across India. They want to double their number of physical stores from five to ten in Mumbai, Pune, and Delhi NCR in the next six months. In the next three years, they plan to open over 100 stores. This shows they want to have both a strong online and offline presence to reach more customers.
Ayushi Gudwani started FS Life in 2016. The company makes modern clothes for Indian women. FableStreet is known for its comfortable, high-quality Western wear that fits well. Pink Fort is a newer brand that offers modern Indian wear. The company uses a special sizing system based on over 300,000 body measurements to make sure the clothes fit each customer.
FS Life says it’s making about ₹160 crore in revenue right now and is almost breaking even. Its stores are already making a profit within 18 months of opening. This is the first time FS Life has raised money in three years. Before this, they raised ₹50 crore in 2022, bringing their total funding to over $14 million.
Ayushi Gudwani said that she started FableStreet to help women feel confident in what they wear and that she is motivated by customer support.
Many Indian D2C brands are now opening physical stores. Even though online shopping is more popular, most people in India still shop offline. Brands like Wakefit, Lenskart, Foxtale, and 82°E are now using both online and offline sales models. This shows that having physical stores helps build trust and loyalty, which leads to profits.
FS Life plans to use the new funding to make its supply chain better, improve the customer experience in its stores, and build its brand around technology, inclusivity, and customer-focused designs.
FS Life’s growth demonstrates how Indian D2C brands can grow and be profitable. With strong investor support, more physical stores, and a focus on data, FS Life is set to become a top D2C brand, shaping the future of the Indian D2C market.
