GABIT, a health startup focused on longevity, has acquired Näck, a Swedish clean nutrition brand, for an undisclosed amount. This acquisition marks a step in GABIT’s shift from health tracking to complete, results-oriented wellness solutions.
The acquisition reinforces GABIT’s goal of creating one of India’s most complete direct-to-consumer (D2C) health platforms. It combines devices, software, diagnostics, and now, science-backed supplements into one system. With this move, GABIT goes beyond health data and coaching to include nutrition-based solutions, placing itself at the center of India’s rapidly developing D2C wellness market.
Näck’s line of clean, clinically tested supplements will be directly integrated into GABIT’s platform. This allows users to not only take supplements but also measure their actual impact on health indicators like sleep quality, recovery, stress, and metabolic performance.
Founded in 2022 by Gaurav Gupta and Arpana Shahi, GABIT has been building a full-service, tech-driven health brand focused on longevity. The company focuses on fitness, sleep, stress, and nutrition. These are supported by its smart ring, which tracks key health data. This data is processed through GABIT’s software to provide custom advice on movement, recovery, diet, and lifestyle. The platform also includes diagnostics like blood tests, smart scales, and continuous glucose monitoring (CGM), so users can track over 150 health markers in one place.
Adding Näck provides a key piece: targeted supplementation. Näck, founded in Sweden, is known for its clean, science-backed supplements designed around recommended dietary allowances. Its products are tested against banned substances and are used by both athletes and regular consumers seeking clear, effective nutrition. By adding Näck, GABIT enables users to identify nutritional gaps through diagnostics, use specific supplements, and see measurable changes through continuous tracking.
This acquisition reflects a trend in D2C, where health and wellness brands are moving toward vertical integration. Instead of being standalone product companies, leading D2C brands are building end-to-end platforms that combine data, products, and results. For GABIT, this move improves customer lifetime value, strengthens engagement, and creates new revenue streams through supplements and personalized nutrition.
The deal also suggests growing confidence in D2C business, especially in preventive health and longevity. While the acquisition value wasn’t shared, it strengthens GABIT’s standing for future growth, potential global expansion, and deeper research and development.
As consumers want proof, personalization, and performance from wellness brands, GABIT’s acquisition of Näck puts it at the front of a new group of data-driven, results-focused D2C wellness platforms. The combined offering changes supplements from passive consumption into an active, measurable part of daily health, bringing GABIT closer to its goal of building a global longevity brand from India.
