Gargi by P.N. Gadgil & Sons is now in 50 Shoppers Stop stores across India. This move shows the fashion jewelry brand is serious about growing both online and in physical stores, with the goal of becoming a really popular, high-quality jewelry brand that you can buy directly.
This is big news for the direct-to-consumer scene in India. Gargi is mixing an online-first approach with smart partnerships in the real world. They started working with Shoppers Stop early last year with just a few stores in Mumbai and Thane. Now, they’re in major cities and smaller towns like Bengaluru, Hyderabad, Kerala, Pune, Kanpur, Jaipur, Dehradun, Mohali, and Surat. Being in 50 locations really helps Gargi get its name out there while keeping its direct connection with buyers.
Gargi has its own little shops inside Shoppers Stop, so you get the full brand experience in a store you already trust. They sell over 15,000 different items, including sterling silver jewelry, brass jewelry, and even diamond jewelry. Their diamond stuff includes 9, 12, 14, and 18-carat gold pieces that cost between ₹5,000 and ₹50,000, which means fancy designs are now available to more people.
Aditya Modak, Co-Founder of Gargi by P.N. Gadgil & Sons, says that reaching 50 stores is about more than just getting bigger. It’s about offering affordable luxury that’s made with old-school skill but still feels modern. With almost 200 years of history from P.N. Gadgil & Sons, Gargi is mixing traditional and current designs, which is a hit with younger shoppers.
Gargi started in December 2021 and has grown really fast. They’re now a public company worth over ₹1,100 crore, which is a great story in the direct-to-consumer jewelry world. P.N. Gadgil & Sons, which makes over ₹8,500 crore a year, helps Gargi with its operations and sourcing, so they have a solid base to grow from.
Being in 50 Shoppers Stop stores fits with Gargi’s plans to grow its direct-to-consumer business by 2026. They want to balance their online presence with physical stores to build trust and keep people coming back. This is a trend in the direct-to-consumer market, where brands are mixing the efficiency of online shopping with the personal touch of stores.
Gargi is also putting money into building its brand and connecting with customers. Actor Mithila Palkar is staying on as the brand ambassador for another year, which will help them connect with younger people by telling relatable stories. Gargi focuses on certified sterling silver, high-grade brass, and certified diamonds, which builds trust and shows they care about quality.
Gargi plans on opening more stores through company-owned and franchise locations across India, which will strengthen their presence. Reaching 50 Shoppers Stop stores shows that direct-to-consumer brands in India have a good chance to grow by partnering with established retailers while keeping control of their brand. As more people want fashion jewelry, Gargi is in a good spot to grow in India’s changing direct-to-consumer market.
