GIVA’s started the year strong, pushing its brand with the Glow in Motion jewelry and ads starring actor Barkha Singh. This shows GIVA’s doing great as a fast-growing brand in India’s direct-to-consumer market. They mix cool designs, stories with famous faces, and have stores everywhere to help them keep growing.
Glow in Motion is all about celebrating how women are today: active, always moving, and stylish every day. The jewelry moves with you, plays with light, and changes all day long – just as you do. GIVA sees it as more than just a product – it’s a statement in today’s D2C world. It’s how they set themselves apart with design, storytelling, and staying real to the culture.
The ads are based around a fun, energetic robbery TV spot. The ad has a quick story and catchy music. It shows a moment so cool that Barkha Singh’s character has to break the rules to check out the jewelry. The story captures what GIVA believes: some sparkle grabs your attention. This fits how people are acting today, where emotional stories and faces they know sell better than old-school ads.
The jewelry shows GIVA’s focus on being new and well-made. Each piece uses 925 silver and is made with high tech cutting machines. This gives them perfect results, balance, and smooth textures that bounce light all over. The jewelry has a different shine to it every time you move— proof of confidence, power, and easy style. This kind of design makes GIVA a winner in the high-end D2C fashion world, where people want quality, good make, and stuff they can wear every day.
Resha Jain, GIVA’s brand boss, said the collection shows how women live: speaking their minds, moving around, and changing. They wanted to make jewelry that feels like part of a woman’s life, not just for fancy times. Barkha Singh helps with this, helping GIVA get through to younger folks on the internet.
The Glow in Motion campaign is big, hitting TV, online, billboards, and stores—showing they have a mature strategy that hits all angles. GIVA’s backing the launch with awesome billboards, real-life events, and special areas in its stores. With over 300 stores everywhere, they’re growing fast. They are mixing their online beginnings with real-world stores.
With more competition in the D2C jewelry world, GIVA is focusing on stories that connect with the culture, designers that are well-known, and cool jewelry. This puts them in place for the next time they boost up. Glow in Motion shows the brand’s plan to be more than a store and is trying to become a brand that lasts. One that grows everywhere while standing for saying who you are, moving, and being stylish every day.
