Globus Fashion, a Rajan Raheja Group apparel brand, is working to be one of India’s fastest-growing direct-to-consumer (D2C) brands, targeting ₹600 crore in revenue by fiscal year 2030.
With almost 30 years in retail, Globus is shifting from a multi-brand chain to a full D2C e-commerce business, appealing to millennial and Gen Z shoppers in India’s growing D2C market. After running large multi-brand stores since 1998, Globus switched to a D2C model two years ago, using its online store and platforms like Myntra, Nykaa, Amazon, Flipkart, Tata Cliq, Limeroad, and Snapdeal. Now, it serves 1.2 million customers each year, providing around 3,000 stock keeping units (SKUs) and 250–300 new designs monthly, all made in India. Globus partners with local manufacturers to manage supply chains and follow strict quality standards, showing its dedication to local production and sustainable growth in India’s D2C fashion and lifestyle area.
Tech is helping Globus grow its D2C business in India. The brand uses AI for better inventory, assortment planning, pricing, and visual merchandising. AI-created catalogues supplement photoshoots, speeding up content creation. By placing fulfillment centers based on buying habits, Globus makes deliveries faster and cuts shipping costs, which are key for an omnichannel D2C plan. Globus also uses stock analytics and AI to cut its design-to-shelf time to 120 days, increasing speed and customer happiness.
Recently, Globus teamed up with Flexi, a multi-brand retail chain, to sell products offline in cities like Pune, Bengaluru, and Gurugram. It’s also looking for partnerships with other multi-brand outlets to grow nationwide. This mix of online and offline shows Globus’s commitment to D2C expansion in India.
Despite competition from new D2C brands with big discounts, Globus wants to give real value to customers. Balancing profit with sustainability, the brand is building trust and addressing consumer needs in Tier-1, 2, and 3 cities. Its plan includes growing its women’s wear selection and considering new categories to stay relevant in India’s D2C market.
Globus has seen growth, quadrupling revenue to ₹100 crore by October 2024, now at ₹150 crore, and aiming for ₹250 crore in the next two years. Using AI, partnerships, and a customer-focused D2C approach, Globus plans to be one of India’s top five fastest-growing D2C brands, making its mark in D2C daily news and industry updates. With tech, omnichannel presence, and local manufacturing, Globus Fashion is ready to redefine D2C business in India for local brands.
