Hammer, one of India’s rapidly growing direct-to-consumer (D2C) lifestyle and audio brands, is getting a boost. Rannvijay Singha, a well-known youth icon, is investing in the company. This is a big step for Hammer and the D2C scene in India in 2025.
This move combines celebrity appeal with Hammer’s goal to grow as a customer-focused brand with great design. Rannvijay’s support will increase Hammer’s visibility and trustworthiness. Hammer is becoming a well-known name in D2C electronics, and this partnership is being watched closely for how it combines lifestyle technology with branding that appeals to young people.
Rohit Nandwani, the Founder & CEO, said that Rannvijay’s investment strengthens Hammer’s image as a brand for young people and its goal to lead the D2C market in India. Rannvijay agreed, saying his love for creator-led D2C brands and lifestyle tech made his decision easy. He shares Hammer’s vision to grow quickly in the Indian D2C market.
Besides the investment, Hammer is also introducing many new products. These include the Boom Speaker, the lightweight Wave Speaker (Made in India), and the MagSafe 10000 mAh Power Bank and 36W GaN Fast Charger. Hammer is also launching new audio products like the Vibe and Vivid headphones, Aura earbuds, and Blaze gaming headphones. These launches are part of Hammer’s plan to offer stylish products at reasonable prices to meet the changing needs of D2C consumers in India in 2025.
With the new investment and products, Hammer is becoming a company to watch, possibly for a future IPO or as one of the top-funded D2C brands. Hammer’s success shows how venture capital and angel investors are changing the D2C market in 2025. As D2C revenue increases, companies like Hammer are proving that a strong supply chain and direct connection with consumers can reshape entire industries.
Hammer’s growth shows the current trends in India’s D2C space: D2C funding, creator-led brands, and a focus on the customer. Hammer is not just growing its business but also establishing itself as a top D2C brand in the lifestyle and tech category.
As the D2C market in India gets more developed, the Hammer-Rannvijay partnership will be seen as a successful example of influencer marketing and a smart market strategy. With its focus on affordability, performance, and style, Hammer is becoming a D2C brand to watch, setting the stage for future acquisitions and exits in the Indian D2C market.
