Happi Planet, a home care startup in Mumbai, got a $2 million investment (₹18 crore) led by Fireside Ventures and Prath Ventures. This shows investors are getting more interested in direct-to-consumer (D2C) brands that use sustainable and creative methods.
Since 2021, Happi Planet has been selling home care and hygiene products. This market is growing as more consumers want eco-friendly items. The brand makes and sells items like laundry liquids, dishwashing liquids, floor cleaners, and surface cleaners through its own online channels, online stores, and some retail locations. This mixed approach is aimed at urban and eco-conscious customers.
This funding is a big step for the brand. The money will go towards making more products, growing distribution, improving operations, and hiring key employees. These plans will help Happi Planet reach more cities and stores while building trust with products that work well and are good for the environment.
The home care sector in India is becoming a focus for D2C startups that combine sustainability with convenience. Big companies like HUL, ITC, and Godrej Consumer Products have dominated this market, but now newer D2C brands like Beco, Neynto, and The Better Home are offering cleaner options. Happi Planet is one of the fastest-growing brands in this area, focusing on affordability without sacrificing quality or harming the environment.
This investment shows that investors are confident in sustainable D2C brands that have the potential for strong revenue growth and scalable business plans. With Fireside Ventures’ backing, Happi Planet is now among the top D2C brands supported by consumer-focused venture funds, which have also supported successful brands like boAt, Mamaearth, and Slurrp Farm.
The D2C market in India is expected to grow due to changing consumer habits, increased digital use, and improvements in supply chains. Happi Planet’s growth shows a broader move towards responsible consumption. The startup’s ability to combine supply chain improvements, sustainability, and everyday usefulness makes it a player in the evolving home care D2C market.
With this first outside investment, Happi Planet is not only strengthening its business but also proving that sustainable D2C models can succeed in the long run. As the brand gains attention as an emerging consumer startup, its progress shows what’s happening in India’s D2C market, where brands that are purpose-driven, creative, and customer-focused are setting new standards.
