Haus & Kinder, a fast-growing Indian D2C home and lifestyle brand, has secured $3.3 million (₹30 crore) in a new funding round. Sauce VC led the round, with participation from angel investors like Yogesh Kabra (XYXX founder), Sangeet Agrawal, Navin Parwal, and the Chona Family.
This funding pushes Haus &Kinder’s total funding past $7 million, which includes a previous $3.96 million investment from Dev Patel and others. The fresh capital will support their expansion into quick commerce, a rising channel for D2C brands in India, especially for home goods, baby items, and lifestyle products where fast delivery is key.
Saket Dhankar and Kanupriya Anand founded Haus & Kinder in 2018. The brand specializes in modern home decor and baby products for millennial households. Their product line includes home textiles like bedsheets, curtains, cushions, blankets, and cotton bedding, along with baby items like swaddles, blankets, feeding pillows, and nesting bags. Their signature ringspun cotton collection caters to the increasing demand for high-quality, durable D2C brands with global designs in India.
Haus &Kinder sells through its website, major marketplaces like Amazon and Flipkart, and quick commerce platforms. Co-founder and CEO Saket Dhankar noted consumer behavior is changing. People are upgrading their homes faster and following global decor trends.
Investors see Haus &Kinder as a good fit with current trends in D2C. Home decor and baby products are always in demand and have a strong online presence. Consumers are increasingly looking for brands that offer a mix of design, affordability, and reliability. This is creating opportunities for VC-backed D2C brands with the potential for growth across multiple channels.
Haus & Kinder faces competition from brands like Nestasia, 10Club, Homecentre, IKEA, and Westside. The brand stands out by combining quality cotton products with current designs, which allows it to occupy a unique position in the premium home and baby market.
This funding round shows investors have confidence in Indian brands that understand D2C consumer behavior and can implement strong business strategies. With this new investment, Haus & Kinder plans to speed up product development, expand distribution, and strengthen its position as one of India’s fastest-growing D2C brands.
