HealthKart is a great example of how an omnichannel approach can build a strong brand. Bright Lifecare’s HealthKart plans to have around 300 offline stores by the end of next fiscal year, targeting smaller cities in India while also opening its first stores in Dubai.
Since 2010, HealthKart started as an online seller of meds and nutrition products. They soon saw that only selling online wouldn’t work long-term. So, they changed their approach to create their own brands. The launch of MuscleBlaze was a turning point, helping HealthKart build nutrition brands that people trust.
By 2015, Bright Lifecare invested more in an omnichannel strategy, growing offline sales and expanding its product line to include sports nutrition, general nutrition, daily wellness items, and kids’ health products. Today, MuscleBlaze is a leader in India’s sports nutrition area, and TrueBasics, HK Vitals, and Gritzo meet different customer needs with targeted options.
HealthKart now runs 240 of its own stores in 140 cities, selling all four brands in stores, on its website, and on big platforms like Amazon and Flipkart. The company is also using quick commerce, selling on Blinkit, Instamart, and Zepto. About 40% of sales come from online and quick commerce, while 60% come from its own sites and stores.
HealthKart already sells its brands online in Singapore and Dubai through Amazon and Noon. Now, they plan to open two physical stores in Dubai by March 2026, a big step for their global growth.
In India, HealthKart plans to reach almost 300 stores next year and over 500 in the next few years. While big cities currently bring in most of the revenue, the company is now targeting smaller cities in different parts of India. Instead of growing too fast, HealthKart plans to open 30–40 stores each year, balancing growth with profit, which is becoming more common in the Indian D2C market.
HealthKart focuses on trust and honesty, especially since the nutrition industry can have misinformation. In 2015, HealthKart created a supplement authentication system, which allows customers to check products via SMS or WhatsApp. They also get raw materials from their source countries and introduced a home protein testing kit, building trust in the nutrition area.
Looking ahead, Bright Lifecare wants to go beyond just sports nutrition. MuscleBlaze is now focusing on longevity, health, and everyday nutrition. They’re changing protein products from powders to easy daily items, with new product launches coming up.
HealthKart’s growth shows a trend where online brands are building strong businesses through omnichannel sales, owned brands, and customer trust. As HealthKart grows across India and into global stores, it is becoming a key player in India’s nutrition-focused D2C market.
