D2c Insider Pulse | Voice of the D2C Community in India

Healthy Master Builds UK & UAE Expansion Playbook, Targets ₹100 Crore by FY27 as Clean Snacking D2C Brand Scales Globally

In the latest D2C news India and D2C daily news spotlighting high-growth D2C brands India, Bengaluru-based Healthy Master is building an ambitious global playbook across the UK and UAE while targeting ₹100 crore in revenue by FY27. The Direct-to-consumer India snacking brand, founded in 2019 by Tarun Agrawal and Shivali Garg, is emerging as one of the fastest-growing D2C food and beverage brands within the D2C ecosystem India.

Launched with an initial investment of ₹5 lakh, Healthy Master began as a hyperlocal, kitchen-led initiative focused on preservative-free, millet-based snacks. What started with apartment exhibitions and tech park stalls in Bengaluru has evolved into a digital-first D2C business India serving customers across more than 19,000 pin codes nationwide. This transformation reflects broader D2C market trends 2025, where trust, transparency, and better-for-you positioning are shaping D2C consumer behavior India.

Healthy Master operates primarily through an online-led, omnichannel D2C strategy, retailing via its own D2C website, mobile application, Amazon, and quick commerce D2C platforms such as Instamart and Blinkit. Its calibrated approach to offline retail—through selective partnerships with Reliance Smart Bazaar and Freshpik—highlights disciplined D2C expansion plans. By FY27, offline channels are expected to contribute approximately 5% of total revenue, reinforcing a digital-first D2C business model India.

The brand currently offers around 250 SKUs across seven categories, including baked chips, millet-based snacks, dry fruits, and ready-to-cook mixes. Chips and tea-time snacks contribute nearly 70% of overall revenue, underscoring strong D2C revenue growth in core categories. In March, Healthy Master will launch Daily Power Booster, a blend of nuts, dry fruits, berries, and seeds delivering 20 grams of protein per 100-gram serving. This D2C product launch will debut on quick commerce platforms, aligning with emerging Quick commerce D2C momentum across D2C industry news conversations.

On the international front, Healthy Master has resumed US sales via Amazon after a temporary tariff-related disruption. The United States remains its largest overseas market, with plans to expand into offline retail within the year. In Singapore, the brand is present in six independent high-end stores and plans to scale to approximately 20 outlets. Expansion into Amazon UK is set to begin in early March, while Dubai entry is projected for April via online marketplaces and emerging quick commerce platforms. This structured global rollout strengthens India’s D2C market news and insights narrative and positions Healthy Master among Latest D2C startups scaling internationally.

Financially, the company closed the previous fiscal year at ₹11 crore in revenue while maintaining EBITDA positivity—an important marker in D2C funding news and D2C investor insights discussions. For the current financial year, revenue is projected to nearly double to approximately ₹20 crore. The structured roadmap to ₹100 crore by FY27 is supported by deeper digital penetration, accelerated quick commerce D2C growth, and disciplined supply chain partnerships with six contract manufacturers across Gujarat, Mumbai, Bengaluru, and Tamil Nadu.

With a long-term vision of achieving ₹500 crore in turnover within three to five years, Healthy Master represents what’s happening in India’s D2C space today—sustainable D2C revenue growth, omnichannel D2C strategy execution, and thoughtful global scaling. As D2C startup news continues to track D2C brands scaling in 2025, Healthy Master stands out as a clean-label, digital-first brand building a resilient Direct-to-consumer India success story.

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