Healthy Master, one of India’s fastest-growing healthy snack brands, is seriously growing its quick-commerce game as part of its big growth plan for all of India. You can now find the brand on fast delivery platforms like Flipkart Minutes, Swiggy Instamart, Amazon Now, Blinkit, BigBasket, FirstClub, and Zepto. This move makes them a bigger presence in India’s fast D2C scene.
Starting in January 2025, this rollout shows a change where quick commerce D2C is a main thing pushing growth. Healthy Master wants to get their e-commerce business to ₹500 crore in the next three to five years, and they expect instant delivery platforms to make up most of that money. They’re growing in big cities and smaller cities too, because people want healthier food delivered fast.
Healthy Master’s push into quick commerce is all about swapping junk food for healthy, everyday snacks. Since people are now buying snacks more often and on impulse, the brand sees quick commerce as a key way to change eating habits. By being there when people are deciding what to eat, Healthy Master is making itself a big player in India’s D2C food and drink market.
Right now, they’re selling a selection of chips and tea-time snacks on quick-commerce platforms. Baked Flax Seed Mathri and Beetroot Chips are already big hits. To get people to buy on impulse, Healthy Master made small 30-gram packs of its chips. These are affordable, portion-controlled choices that are better than the usual junk snacks. This backs both being easy to get and being nutritious, which are big items in the 2025 D2C market.
This growth is already working well. Healthy Master is getting about 75,000 orders a month through quick-commerce platforms and growing about 20% each month. The company thinks quick commerce will make up almost 60% of its total sales in the next three months, and they expect that to go up to 75% in the next year. This proves that D2C money is growing faster.
“Quick commerce is a big deal for us because it hits consumers right when they’re thinking about snacking spontaneously—at home,” said Tarun Agrawal, Co-founder and CEO of Healthy Master. He also said that the brand’s goal is to become India’s favorite health-first snack brand and reach ₹500 crore in sales through e-commerce.
The brand’s quick-commerce customers are mostly families. Early numbers show that they buy again often and are accepting healthier choices in snack categories. This mirrors what’s happening in the Indian D2C world, where consumers are caring more about clean, better products without giving up ease.
Healthy Master plans to add new things to its offerings, like millet-based noodle pasta and millet cookies without baking powder. They’re also checking out offline Healthy Snack Stations in busy spots like metro stations, and thinking about growing internationally. They recently brought on Milind Soman as their brand ambassador, which shows they’re serious about staying consistent, using clean things, and caring about long-term health.
Since quick commerce is changing India’s D2C business scene, Healthy Master’s big growth makes it an item to keep an eye on in D2C news—they’re betting big on speed, good nutrition, and being relevant every day.
